NotesFAQContact Us
Collection
Advanced
Search Tips
What Works Clearinghouse Rating
Showing 76 to 90 of 872 results Save | Export
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Hung, Wei-Hsi; Hsieh, Pei-Hsuan; Huang, Yao-De – International Review of Research in Open and Distributed Learning, 2018
The use of e-textbooks has become popular in certain countries, yet there is debate in the literature about whether it is advantageous to adopt e-textbooks and if they positively influence students' learning and performance. Prior studies on the acceptance of e-textbooks were mainly based on one theoretical perspective, and did not differentiate…
Descriptors: Electronic Publishing, Textbooks, College Students, Student Attitudes
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Eskiler, Ersin; Yilmaz, Furkan; Çakmak, Gökhan – Higher Education Studies, 2018
Although the effect of leisure constraints and involvement on loyalty has drawn attention in recent years, there are a limited number of studies for bicycle users. For this purpose, we investigated a) the main constraints for enrolled university students and the level of loyalty, b) the impact of perceived constraints on bicycle use c) the…
Descriptors: College Students, Physical Activities, Leisure Time, Barriers
Peer reviewed Peer reviewed
Direct linkDirect link
Elsharnouby, Tamer H. – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems from satisfaction with service augmentation elements. It also examines the influence of brand choice attainment on both…
Descriptors: Student Participation, Foreign Students, Student Behavior, College Students
Peer reviewed Peer reviewed
Direct linkDirect link
Celuch, Kevin; Saxby, Carl – Journal of Marketing Education, 2013
The present study extends understanding of the self-regulatory aspects of ethical decision making by integrating and exploring relationships among counterfactual thinking, attribution, anticipatory emotions, and ethical decision-making constructs and processes. Specifically, we examine the effects of a manipulation designed to stimulate a…
Descriptors: Business Administration Education, Ethics, Decision Making, Intention
Peer reviewed Peer reviewed
Direct linkDirect link
Frasquet, Marta; Calderon, Haydee; Cervera, Amparo – Higher Education: The International Journal of Higher Education and Educational Planning, 2012
Building relationships between universities and industry bodies is of prime importance for creating value for universities' stakeholders. This paper focuses on relationships in relation to undergraduate internship programmes in the Social Sciences. Using the relationship marketing approach, we analyze this type of collaboration of firms with a…
Descriptors: Foreign Countries, Public Colleges, School Business Relationship, Undergraduate Study
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Nichols, Linda M. – Contemporary Issues in Education Research, 2018
This study evolved from a previous study that examined the perceptions of the importance of specific traits to success in the accounting profession by both accounting professionals in the United States and internationally. That study found that the international subjects valued some soft skills, such as creativity, as being more important to…
Descriptors: Teaching Methods, Accounting, Student Attitudes, Success
Peer reviewed Peer reviewed
Direct linkDirect link
Payan, Janice; Reardon, James; McCorkle, Denny E. – Journal of Marketing Education, 2010
Two trends in marketing higher education include (a) growing opportunities for intercultural encounters in the classroom and (b) a growing concern about student academic honesty. Research regarding the relationship between specific cultural measures and academic honesty is sparse in the context of marketing and business programs in higher…
Descriptors: Higher Education, Cultural Pluralism, Student Behavior, Marketing
Breashears, Valerie – ProQuest LLC, 2018
The marketing mantra "know your audience" can be applied when examining higher education student recruitment. With endless avenues for communication and a rise in national data on this topic, exploring what works best for individual institutions is crucial. Disparaging data exists concerning how admissions administrators believe students…
Descriptors: Student Recruitment, College Students, Communication Strategies, Universities
Peer reviewed Peer reviewed
Direct linkDirect link
Cheah, Kheng T. – Journal of Extension, 2012
One-to-one business coaching over 6 months was provided to nine clients in Hawaii to help them acquire business transition skills. The STARS model was used to determine the individual business situation and to explore suitable leadership strategies to move forward. Systematically, each client developed a business model, business strategies, a…
Descriptors: Coaching (Performance), Entrepreneurship, Business Skills, Skill Development
Peer reviewed Peer reviewed
Direct linkDirect link
Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
Peer reviewed Peer reviewed
Direct linkDirect link
Bear, Stephen E.; Hwang, Alvin – Journal of Workplace Learning, 2017
Purpose: This paper aims to examine how employee perceptions of organizational context relate to willingness to mentor. This research will help organizations to understand the relationship between organizational context and willingness to mentor to encourage mentoring. Design/methodology/approach: This study used a survey approach. Employees who…
Descriptors: Organizational Change, Job Layoff, Employee Attitudes, Mentors
Peer reviewed Peer reviewed
Direct linkDirect link
Springer, Andrew E.; Kelder, Steven H.; Byrd-Williams, Courtney E.; Pasch, Keryn E.; Ranjit, Nalini; Delk, Joanne E.; Hoelscher, Deanna M. – Health Education & Behavior, 2013
The Central Texas Coordinated Approach To Child Health (CATCH) Middle School Project is a 3.5-year school-based project aimed at promoting physical activity (PA), healthy eating, and obesity prevention among public middle school students in Texas. This article describes the CATCH intervention model and presents baseline findings from spring 2009.…
Descriptors: Physical Activities, Eating Habits, Obesity, Prevention
Tokosh, Joe – Geography Teacher, 2017
Teaching approaches in economic geography traditionally cover the effects of deindustrialization on the landscape but offer less insight into the development of services as a prominent sector, because of the longer histories of manufacturing and industrial economies (Moore and Hunt 2016). Incorporating services into economic geography curricula…
Descriptors: Geography, Geography Instruction, Lesson Plans, Class Activities
Peer reviewed Peer reviewed
Direct linkDirect link
Tifferet, Sigal; Rosenblit, Niv; Shalev, Maya – International Journal of Sustainability in Higher Education, 2017
Purpose: People engage in green consumption for many reasons, both conscious and unconscious. This paper aims to draw on evolutionary psychology to propose that hard-wired mating strategies encourage both men and women to increase their green consumption in the presence of members of the opposite sex. Design/methodology/approach: Observations were…
Descriptors: Foreign Countries, College Students, Sustainability, Sales Occupations
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Balci, Velittin; Özgen, Caner – Journal of Education and Training Studies, 2017
A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…
Descriptors: Semiotics, Advertising, Mass Media Effects, Athletics
Pages: 1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  ...  |  59