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Pappas, James P. – New Directions for Continuing Education, 1987
The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)
Descriptors: Competition, Continuing Education, Marketing, Planning
Peer reviewed Peer reviewed
Hershman, James H., Jr. – Journal of Negro Education, 1983
Describes the difficulties encountered by Virginia localities in marketing their school bonds in years immediately following the "Brown" decision (1954-1959). (GC)
Descriptors: Community Attitudes, Desegregation Effects, Economic Factors, Educational Finance
Public Health Service (DHHS), Rockville, MD. Office of Disease Prevention and Health Promotion. – 1991
Several interested organizations and agencies completed an exploration of the complexities and challenges affecting the communication of health information through the mass media. The goal of this effort was to create a shared agenda for increasing cooperation between mass media and public health professionals in addressing the issues, problems,…
Descriptors: Advertising, Broadcast Journalism, Change Agents, Change Strategies
Ury, Connie Jo., Ed.; Baudino, Frank, Ed. – Online Submission, 2005
These proceedings document the fifth year of the "Brick and Click Libraries Symposium", held annually at Northwest Missouri State University in Maryville, Missouri. Thirty five peer-reviewed papers and abstracts, written by academic librarians, and presented at the symposium are included in this volume. Many of the entries have…
Descriptors: Computer Mediated Communication, Reference Materials, Search Engines, Marketing