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Showing 1 to 15 of 49 results Save | Export
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Levy, Jane C. – Journal of Creativity in Mental Health, 2007
In spite of the enormous power that women wield in the marketplace, the role of women in advertisements is not commensurate with women as a powerful group. Studies demonstrate a gender bias in advertising, such that, despite their buying power, women are portrayed in stereotypical roles. This manuscript discusses ways that women are depicted in…
Descriptors: Advertising, Females, Marketing, Media Literacy
Tokosh, Joe – Geography Teacher, 2017
Teaching approaches in economic geography traditionally cover the effects of deindustrialization on the landscape but offer less insight into the development of services as a prominent sector, because of the longer histories of manufacturing and industrial economies (Moore and Hunt 2016). Incorporating services into economic geography curricula…
Descriptors: Geography, Geography Instruction, Lesson Plans, Class Activities
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Tifferet, Sigal; Rosenblit, Niv; Shalev, Maya – International Journal of Sustainability in Higher Education, 2017
Purpose: People engage in green consumption for many reasons, both conscious and unconscious. This paper aims to draw on evolutionary psychology to propose that hard-wired mating strategies encourage both men and women to increase their green consumption in the presence of members of the opposite sex. Design/methodology/approach: Observations were…
Descriptors: Foreign Countries, College Students, Sustainability, Sales Occupations
Ojo, Michael A. – ProQuest LLC, 2017
The roadmap towards the commercialization of goods and services has been continually enhanced and modified to accommodate a more digital landscape. Businesses are building more robust websites and point-of-service opportunities that do not require human intervention. In turn, consumer shopping patterns and behaviors have shifted in response to…
Descriptors: Undergraduate Students, Statistical Analysis, Behavior Patterns, Handheld Devices
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Kalafatis, Stavros; Ledden, Lesley – Studies in Higher Education, 2013
The marketisation of higher education has led to the need for universities to apply marketing concepts normally associated with commercial markets to the educational context. Consumer value, which considers how consumers perceive the outcomes of their consumption experiences, is one such concept. This study examines the impact that students'…
Descriptors: Foreign Countries, Higher Education, Educational Benefits, Commercialization
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Porto, Rafael Barreiros; Oliveira-Castro, Jorge M. – Psychological Record, 2013
Not much is known about the interaction effects between current and past contingencies. At the brand level, consumers may or may not buy exactly what they bought or intended to buy on their last shopping trip, and this could be due to differences in the behavioral contingencies. The main purpose of this article was to examine possible relations…
Descriptors: Consumer Economics, Purchasing, Intention, Reinforcement
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Morgan, Felicia N.; McCabe, Deborah Brown – Journal of Marketing Education, 2012
Marketing educators have long recognized the value of engendering students' deep learning of course content via experiential pedagogies. In this article, the authors describe a semester-long, team-based retail audit project that is structured to elicit active student engagement with consumer behavior course material via concrete, hands-on,…
Descriptors: Consumer Economics, Motivation, Purchasing, Learner Engagement
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Sigurdsson, Valdimar; Foxall, Gordon; Saevarsson, Hugi – Journal of Organizational Behavior Management, 2010
This study assessed how, and to what extent, it is possible to use behavioral experimentation and relative sales analysis to study the effects of price on consumers' brand choices in the store environment. An in-store experiment was performed in four stores to investigate the effects of different prices of a target brand on consumers' relative…
Descriptors: Foreign Countries, Consumer Economics, Purchasing, Environment
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Kincl, Tomas; Strach, Pavel – Behaviour & Information Technology, 2012
Website quality measurement tools have been largely static and have struggled to determine relevant attributes of user satisfaction. This study compares and contrasts attributes of user satisfaction based on usability guidelines seeking to identify practical easy-to-administer measurement tools. The website users assessed business school homepages…
Descriptors: Foreign Countries, User Satisfaction (Information), Web Sites, Usability
Xiao, Xiao – ProQuest LLC, 2013
Due to their low cost of implementation and considerable elasticity, cloud-based IT solutions are being widely adopted or considered in organizations across various industries. However, such IT solutions bring forth several unique challenges--challenges that make it difficult for organizations to achieve successful utilization of cloud-based…
Descriptors: Information Technology, Adoption (Ideas), Information Systems, Nonprofit Organizations
Kim, Ho – ProQuest LLC, 2013
This dissertation contains three essays that study the implications of online search activity for new-product marketing. Using the U.S. motion picture industry as a test case, the first essay examines the dynamic causal relationship between traditional media, consumers' media generation activity, media consumption activity, and market demand…
Descriptors: Online Searching, Marketing, Films, Advertising
Zhou, Wenqi – ProQuest LLC, 2013
The advances in information technologies and the Internet significantly promote the prosperous growth of electronic commerce in recent years. Simply surfing the Internet allows consumers to conveniently explore endless product choices and a flood of related product information. As one of the most important sources of product information,…
Descriptors: Economic Factors, Computer Software, Marketing, Internet
Levin, Diane – New Horizons in Education, 2010
Background: Media culture touches most aspects of the lives of children growing up today, beginning at the earliest ages. It is profoundly the lessons children learn as well as how they learn, thereby contributing to what this article characterizes as "remote control childhood." Educators need to understand remote control childhood so…
Descriptors: Mass Media Effects, Children, Educational Practices, Influence of Technology
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Tokuhama, Chris – Journal of College Admission, 2011
In order to understand the effects that consumer culture may have on modern youth, this article first traces a brief history of branding in the United States throughout the 20th Century to develop a context and precedent for the argument that the current generation of students applying to college has developed in a society saturated with branding,…
Descriptors: College Admission, Marketing, Advertising, Youth
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Humphreys, Michael S.; Cornwell, T. Bettina; McAlister, Anna R.; Kelly, Sarah J.; Quinn, Emerald A.; Murray, Krista L. – Journal of Experimental Psychology: Applied, 2010
Corporate sponsorship of sports, causes, and the arts has become a mainstream communications tool worldwide. The unique marketing opportunities associated with major events also attract nonsponsoring companies seeking to form associations with the event (ambushing). There are strategies available to brands and events which have been ambushed;…
Descriptors: Foreign Countries, Activities, Contracts, Corporate Support
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