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Yildiz, Suleyman M. – Universal Journal of Educational Research, 2016
Due to their important roles in organizational performance, internal marketing and organizational citizenship behavior have become more interesting subjects among researchers and practitioners. However, empirical research is limited in the literature, and the relationship between these two variables in higher educational institutions is not clear.…
Descriptors: Foreign Countries, Higher Education, Universities, Marketing
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Royo-Vela, Marcelo; Hünermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
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Lau, Melissa May Yee – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…
Descriptors: Foreign Countries, Student Recruitment, College Choice, Community Colleges
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Skouteris, Helen; Edwards, Susan; Morris, Heather; Cox, Rachael; Baur, Louise; Wolfenden, Luke; Huang, Terry T. K. – Early Child Development and Care, 2017
Preschool children's interest in popular culture is linked to many determinants of obesity development including branded energy-dense foods and sedentary play using digital technologies. In addition, highly packaged foods and throwaway toys reinforce unsustainable environmental habits encouraged by immersive marketing systems. Interrupting the…
Descriptors: Early Childhood Education, Health Education, Well Being, Prevention
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Brennan, Ross; Vos, Lynn – Journal of Marketing Education, 2013
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing metrics, but the evidence is that marketing graduates are often relatively weak in such skills.…
Descriptors: Marketing, College Students, Simulation, Educational Games
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Ting, Shueh-Chin – Educational Administration Quarterly, 2011
Purpose: After reviewing previous research, this study found that few school or educational studies have simultaneously explored both internal marketing and organizational commitment, and of those that have, only direct effects were examined. This study clarifies the relationship between school organization's internal marketing and teachers'…
Descriptors: Foreign Countries, Elementary School Teachers, School Organization, Employer Employee Relationship
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Sudhir, Subin; Unnithan, Anandakuttan B. – e-Journal of Business Education and Scholarship of Teaching, 2018
The case study is a very popular pedagogical tool in management education, especially in international business, marketing and strategy courses. Substantial literature exists about the effectiveness of case studies, but there is a lack of studies on empirical evaluation of their effectiveness in the classroom and subsequent contribution to…
Descriptors: Learner Engagement, Case Method (Teaching Technique), Business Administration Education, Student Attitudes
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Tsai, Chia-Wen; Hsu, Pi-Fang; Tseng, Hsueh-Ju – International Journal of Information and Communication Technology Education, 2013
This research focuses on exploring the effects of game-based learning (GBL) and self-regulated learning (SRL) on promoting students' learning and the interactions between teachers, students and peers. The experiment designed for this study was conducted in the course of "Media Marketing Management". The effects of GBL, SRL, and their…
Descriptors: Educational Games, Computer Games, Independent Study, Interaction
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Caruana, Albert; La Rocca, Antonella; Snehota, Ivan – Journal of Marketing Education, 2016
Simulation games have become widespread in business courses, yet the understanding of their learning effects remains limited. The effectiveness of using simulation in marketing classes is not uniform, and not all students welcome it to the same extent. Drawing on a survey among 173 students engaged in a simulation game as part of a course in a…
Descriptors: Marketing, Business Administration Education, Educational Games, Student Satisfaction
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Li, Wenjing; Denson, Linley A.; Dorstyn, Diana S. – International Journal for the Advancement of Counselling, 2017
This study investigated help-seeking intentions and use of mental health services within a sample of 1128 Mainland Chinese college students (630 males and 498 females; mean age = 20.01 years, SD = 1.48). Results of structural equation modeling and logistic regression analysis suggested that social-cognitive variables had significant effects both…
Descriptors: Help Seeking, Intention, College Students, Health Services
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Chagwiza, Clarietta; Muradian, Roldan; Ruben, Ruerd – Journal of Agricultural Education and Extension, 2017
Purpose: This study uses data from a sample of 150 oilseed farming households from Arsi Robe, Ethiopia, to assess the impact of different knowledge bases (education, training and experience) and their interactions on linseed productivity. Methodology: A multiple regression analysis was employed to assess the combined effect of the knowledge bases,…
Descriptors: Foreign Countries, Productivity, Multiple Regression Analysis, Agricultural Production
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Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna – Journal of Marketing for Higher Education, 2017
The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from 378 respondents facing a high-involvement service choice. The results suggest that two distinct…
Descriptors: Beliefs, Hypothesis Testing, Speech Communication, Dialogs (Language)
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Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine – Journal of Marketing for Higher Education, 2015
This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…
Descriptors: Marketing, Student Recruitment, Foreign Students, Foreign Countries
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Foster, Mary K.; West, Bettina; Bell-Angus, Barbara – Marketing Education Review, 2016
This article explores the effect of incorporating the precepts of neuroscience in a social constructivist theory of learning on student performance in an introductory course in marketing. The authors delivered the pilot class in a flipped format because it facilitates including the neuroscience considerations of dual coding, working memory,…
Descriptors: Neurosciences, Constructivism (Learning), Introductory Courses, Marketing
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Lee, Chia Kun; Chen, Hsin Chu – Universal Journal of Educational Research, 2018
Higher education in Taiwan faces various challenges, such as the low-birth rate, blurred positioning, and lack of marketing concepts. In order to sustain, more effect strategies and actions resource should be implemented to enhance service of the colleges and universities. Therefore, image asset management becomes a critical start. This study aims…
Descriptors: Foreign Countries, Colleges, Reputation, Delphi Technique
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