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Zimmer, Robert J.; And Others – Journal of Teaching in International Business, 1996
A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing.…
Descriptors: Business Administration Education, College Faculty, Educational Strategies, Higher Education
O'Brien, Peter – Journal of Tertiary Educational Administration, 1987
A discussion of strategies marketing in higher education focuses on the social marketing approach, outlining a conceptual framework, and looking at specific concerns and costs. The issue of entrepreneurialism's effect on higher education institutions is considered. (MSE)
Descriptors: College Role, Costs, Entrepreneurship, Foreign Countries
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Paulsen, Michael B. – Journal of Marketing for Higher Education, 1990
A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…
Descriptors: Admission Criteria, College Administration, College Choice, Curriculum Design
Aderinto, J. A.; Akintayo, M. O. – 2002
Value chain analysis can gauge, analyze, and predict organization effects to control cost in light of achieving strategic organization objectives of distance education. Value chain analysis enables organizations to accomplish their goal or mission through cost effectiveness or differentiation. The value chain activity structure in a distance…
Descriptors: Coordination, Cost Effectiveness, Developing Nations, Distance Education
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Li, Elton; Stoecker, Arthur – Journal of Economic Education, 1995
Describes a computer software program where students define alternative policy sets and compare their effects on the welfare of consumers, producers, and the public sector. Policy sets may be a single tax or quota or a mix of taxes, subsidies, and/or price supports implemented in the marketing chain. (MJP)
Descriptors: Competition, Computer Assisted Instruction, Computer Oriented Programs, Computer Software
Hawkins, Karen – Campus Activities Programming, 1994
Considerations in selecting quality novelty/variety entertainers to perform at colleges and universities are outlined. Advantages of this genre include newness, package marketing, affordability, ease of planning, great visual effects, ease of drop-by programming, custom tailoring, mass appeal. Concerns include limited individual interaction in…
Descriptors: Advertising, Costs, Extracurricular Activities, Higher Education
SRA Technologies, Inc., Arlington, VA. – 1985
This training package is designed for use by staff of the U.S. Bureau of Apprenticeship and Training who are participating in a course dealing with apprenticeship in the future. Addressed in the individual units of the course are the following topics: employment trends of the future (computers, robotics, communications, growth and declining…
Descriptors: Apprenticeships, Competency Based Education, Computer Assisted Instruction, Computer Oriented Programs
Actis, Bev – CAUSE/EFFECT, 1993
Planning for a computer use "help desk" at Kenyon College (Ohio) was constrained by very limited resources. However, careful and thorough planning resulted in a low-budget, homegrown, but highly effective facility. Staffing, training, staff communication, and marketing the service were essential elements in its success. (MSE)
Descriptors: College Administration, Computer Oriented Programs, Cost Effectiveness, Efficiency
Stewart, Craig A.; Grover, Douglas; Vernon, R. David – CAUSE/EFFECT, 1998
In 1994, the information technology organization at Indiana University, Bloomington, undertook a major computing technology conversion that affected 40,000 people. The project is described, and factors contributing to its success are discussed, including system architecture, marketing and customer communications, and migration of information…
Descriptors: Access to Information, Case Studies, Change Strategies, College Administration
Virginia State Dept. of Education, Richmond. – 1984
This teacher's guide is designed for use in a one-semester course to provide marketing and distributive education students with the skills necessary to open a marketing business. Included in the guide are a task list, a suggested teaching sequence, and a series of nine instructional units. The following topics are addressed in the individual…
Descriptors: Behavioral Objectives, Business Administration, Business Education, Business Responsibility
Actis, Bev – CAUSE/EFFECT, 1995
The process that Kenyon College (Ohio) used in researching development of a campus-wide information system (CWIS) is outlined, and the most important issues to be considered in launching a successful CWIS are identified, including resources, needs, ownership, access, personnel, content, policy, design, staffing, marketing, and ongoing development.…
Descriptors: Access to Information, College Administration, Computer Networks, Higher Education
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on marketing analysis in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 3 of learning--starting and…
Descriptors: Administrators, Behavioral Objectives, Business Administration, Business Education
Paulsen, Michael B. – 1990
This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…
Descriptors: College Applicants, College Choice, Declining Enrollment, Economic Climate
Marginson, Simon – 1993
This paper provides an overview of the development of markets in Australian higher education, with implications drawn for teaching, research, and management. It notes that while many institutions' market activities appear to be developing spontaneously, these changes are also common responses to the policy/cultural environment in which higher…
Descriptors: Colleges, Educational Economics, Educational Policy, Expenditures
Bourque, Janet; And Others – 1983
This curriculum is designed to serve as a guide for use by teachers conducting a course in crafts sewing as a business. Covered in the individual units of the course are the following topics: business skills (law, finance, insurance, and computer use); psychology and ethics (the effect of business on home and family, and ethical and effective…
Descriptors: Business Administration, Business Skills, Craft Workers, Entrepreneurship
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