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Knight, Mary Beth – ProQuest LLC, 2010
Colleges and universities represent one of the most utilized sources of need-based financial aid information for students and families, and yet most research in access marketing is focused at the national and state levels. There is sparse published information about the effects of financial aid marketing observed through quantitative analysis, in…
Descriptors: Low Income Groups, Incidence, Attendance Patterns, Marketing
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Odendahl, Wolfgang – IAFOR Journal of Education, 2017
After consistently bad results in every PISA test (Programme for International Student Assessment) and an accompanying prediction of lack of skills in its future workforce, Germany might be on track for losing out in international competition. Because of PISA's overwhelming marketing presence, its results are a major political influence. The OECD…
Descriptors: Foreign Countries, Achievement Tests, International Assessment, Secondary School Students
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Delaney, Jennifer A.; Kearney, Tyler D.; Hemenway, Bradley – Change: The Magazine of Higher Learning, 2016
As tuition levels rise, predictability is an increasingly important consideration of college financing. In this article, the authors explore contemporary policy tools intended to enhance tuition predictability. They specifically consider guaranteed tuition plans. The authors begin their discussion by considering the prevalence of guaranteed…
Descriptors: Tuition, At Risk Students, Educational Policy, Student Costs
Boninger, Faith; Molnar, Alex – Commercialism in Education Research Unit, 2016
Digital technologies used by marketers continue to evolve. Sophisticated and personalized, they help ensure that today's children and adolescents are constantly connected and available to advertisers wherever they may roam. Moreover, because digital technologies enable extensive personalization, they amplify opportunities for marketers to take…
Descriptors: Privacy, Information Security, Student Records, Data Collection
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Kelly, Colette; Clerkin, Pauline; Gabhainn, Saoirse Nic; Mulvihill, Maureen – Health Education, 2010
Purpose: Schools are thought to represent a growing marketing opportunity for food advertisers in many countries. Marketing of unhealthy food to children is linked to the increased prevalence of obesity worldwide. This paper aims to explore ways in which schools respond to commercial activity around food marketing. Design/methodology/approach: A…
Descriptors: Obesity, Merchandising, Foreign Countries, Marketing
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Gazzola, Paola; Jha-Thakur, Urmila – Environmental Education Research, 2009
This paper discusses the rationale underlying "PENTA", an EU funded Erasmus Mundus project. In doing so, it explores the challenges of internationalising and standardising European environmental assessment (EA) practice and education to a third country audience, looking at India as a case study. It is argued that the EU EA Directives are…
Descriptors: Higher Education, Foreign Countries, International Education, Program Evaluation
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Morgan, Rosemary; Blackmore, Jill – Journal of Educational Administration and History, 2013
Market principles now dominate the education and social policies of many Anglophone countries, including Australia, but articulate differentially within specific contexts. Existing historical legacies, local economic and social conditions, and geographical settings interact with federal and state funding and transport policies to shape the nature…
Descriptors: School Choice, Rural Areas, Rural Education, Foreign Countries
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Altinay, Fahriye, Ed. – IntechOpen, 2018
This book encapsulates four sections about open and equal access for learning in school management. The first section is related to school management and leadership. The second section of the book gives insight on school culture. The third section of the book underlines the importance of open learning, and the last section of the book covers the…
Descriptors: School Administration, Access to Education, Equal Education, Instructional Leadership
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Moller, Onno – Tertiary Education and Management, 2006
Increasing attention on quality assurance, a decentralisation of responsibilities and need for quantitative data in accountability and decision support led to the development of a student satisfaction monitoring instrument at Utrecht University (UU). Initially marketing worked as a catalyst activity to prove the added value. At a later stage the…
Descriptors: Institutional Research, Quality Control, Marketing, Accountability
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Hartley, David – British Journal of Educational Studies, 2008
The marketisation of education in England began in the 1980s. It was facilitated by national testing (which gave objective and comparable information to parents), and by the New Public Management (which introduced a posteriori funding and competition among providers). Now a new complementary phase of marketisation is being introduced:…
Descriptors: Educational Change, Foreign Countries, Educational Policy, Educational History
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Savage, Glenn C. – Journal of Pedagogy, 2012
In Australia, market-based education policies promote the notion that government schools should flexibly tailor secondary education to the needs of young people and their local communities. Far from offering a "one size fits all" system, policies seek to enable clients ("parents," "students") to exercise freedom of…
Descriptors: Foreign Countries, Educational Policy, School Choice, Secondary School Teachers
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English, Rebecca – Australian Educational Researcher, 2009
The move to a market model of schooling has seen a radical restructuring of the ways schooling is "done" in recent times in Western countries. Although there has been a great deal of work to examine the effects of a market model on local school management (LSM), teachers' work and university systems, relatively little has been done to…
Descriptors: School Choice, Foreign Countries, Competition, Free Enterprise System
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Abukari, Abdulai – Compare: A Journal of Comparative and International Education, 2010
Higher education institutions seem to be becoming increasingly flexible with different functions. Most universities' mission statements involve teaching, research and service, but while the teaching and research missions are clearly defined and located within certain areas of the university activities, service is less clear and more ambiguous,…
Descriptors: Comparative Analysis, Case Studies, Interviews, Institutional Mission
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Sukarieh, Mayssoun; Tannock, Stuart – Journal of Education Policy, 2009
The literature on school commercialism, despite a number of successes in battling advertising and marketing in schools, has often seemed to only scratch the surface of corporatization of K-12 education. While condemning corporations who seek to sell brand-name products to kids in schools is a relatively straightforward matter, critiquing corporate…
Descriptors: Elementary Secondary Education, Ideology, Corporations, School Business Relationship
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Falabella, Alejandra – Education Policy Analysis Archives, 2014
Market and accountability educational reforms have proliferated around the globe, along with high expectations of solving countries' school quality deficits and inequities. In this paper I develop an analytical framework from a critical sociology angle for analyzing the effects of these policies within schools. First I discuss conceptually the…
Descriptors: Accountability, Educational Sociology, Educational Change, Competition
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