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Knight, Mary Beth – ProQuest LLC, 2010
Colleges and universities represent one of the most utilized sources of need-based financial aid information for students and families, and yet most research in access marketing is focused at the national and state levels. There is sparse published information about the effects of financial aid marketing observed through quantitative analysis, in…
Descriptors: Low Income Groups, Incidence, Attendance Patterns, Marketing
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Sudhir, Subin; Unnithan, Anandakuttan B. – e-Journal of Business Education and Scholarship of Teaching, 2018
The case study is a very popular pedagogical tool in management education, especially in international business, marketing and strategy courses. Substantial literature exists about the effectiveness of case studies, but there is a lack of studies on empirical evaluation of their effectiveness in the classroom and subsequent contribution to…
Descriptors: Learner Engagement, Case Method (Teaching Technique), Business Administration Education, Student Attitudes
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Chagwiza, Clarietta; Muradian, Roldan; Ruben, Ruerd – Journal of Agricultural Education and Extension, 2017
Purpose: This study uses data from a sample of 150 oilseed farming households from Arsi Robe, Ethiopia, to assess the impact of different knowledge bases (education, training and experience) and their interactions on linseed productivity. Methodology: A multiple regression analysis was employed to assess the combined effect of the knowledge bases,…
Descriptors: Foreign Countries, Productivity, Multiple Regression Analysis, Agricultural Production
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Dillingham, Reginald T.; Breffle, William S.; Kelly, Matthew C. – Journal of Marketing for Higher Education, 2018
Increasing enrollment in undergraduate and graduate economics courses that focus on the natural world (natural resource, environmental, energy, and mineral economics) is important for preparing a work force capable of addressing complex environmental issues. This is especially challenging for smaller universities that want to offer diverse…
Descriptors: Economics Education, Multivariate Analysis, Models, Case Studies
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Levy, Jane C. – Journal of Creativity in Mental Health, 2007
In spite of the enormous power that women wield in the marketplace, the role of women in advertisements is not commensurate with women as a powerful group. Studies demonstrate a gender bias in advertising, such that, despite their buying power, women are portrayed in stereotypical roles. This manuscript discusses ways that women are depicted in…
Descriptors: Advertising, Females, Marketing, Media Literacy
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Scarapicchia, Tanya M. F.; Sabiston, Catherine M. F.; Brownrigg, Michelle; Blackburn-Evans, Althea; Cressy, Jill; Robb, Janine; Faulkner, Guy E. J. – Journal of American College Health, 2015
Objective: MoveU is a social marketing initiative aimed at increasing moderate-to-vigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions, and MVPA. Participants:…
Descriptors: Marketing, Path Analysis, Health Promotion, Health Behavior
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Spruance, Lori Andersen; Myers, Leann; O'Malley, Keelia; Rose, Donald; Johnson, Carolyn C. – Health Education & Behavior, 2017
Background: Consumption levels of fruits and vegetables (F/V) among children/adolescents are low. Programs like school-based salad bars (SB) provide children/adolescents increased F/V access. Aims: The purpose of this study was to examine the relationship between SB use and individual and school-level factors among elementary and secondary school…
Descriptors: Children, Adolescents, Lunch Programs, Nutrition
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Lang, Guido; Ceccucci, Wendy – Information Systems Education Journal, 2014
The Google Online Marketing Challenge is a global student competition in which teams are given $250 to develop and run an online advertising campaign for a business or non-profit organization over a three-week period. Despite the fact that 50,000 students have competed in the Challenge since its inception in 2008, relatively little is known about…
Descriptors: Marketing, Internet, Information Systems, Experiential Learning
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Gazzola, Paola; Jha-Thakur, Urmila – Environmental Education Research, 2009
This paper discusses the rationale underlying "PENTA", an EU funded Erasmus Mundus project. In doing so, it explores the challenges of internationalising and standardising European environmental assessment (EA) practice and education to a third country audience, looking at India as a case study. It is argued that the EU EA Directives are…
Descriptors: Higher Education, Foreign Countries, International Education, Program Evaluation
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Morgan, Rosemary; Blackmore, Jill – Journal of Educational Administration and History, 2013
Market principles now dominate the education and social policies of many Anglophone countries, including Australia, but articulate differentially within specific contexts. Existing historical legacies, local economic and social conditions, and geographical settings interact with federal and state funding and transport policies to shape the nature…
Descriptors: School Choice, Rural Areas, Rural Education, Foreign Countries
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Chang, Wei-Lung; Liu, Hsiang-Te; Lin, Tai-An; Wen, Yung-Sung – Adolescence (San Diego): an international quarterly devoted to the physiological, psychological, psychiatric, sociological, and educational aspects of the second decade of human life, 2008
The purpose of this research was to study the relationship between family communication structure, vanity trait, and related consumption behavior. The study used an empirical method with adolescent students from the northern part of Taiwan as the subjects. Multiple statistical methods and the SEM model were used for testing the hypotheses. The…
Descriptors: Family Relationship, Adolescents, Marketing, Foreign Countries
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Sutton-Brady, Catherine – College Teaching Methods & Styles Journal, 2008
Students often bemoan the fact that they can't see the relevance of the report they are asked to write or the case study they have to analyze. This paper introduces the use of attending an industry tradeshow as a means of making assessment more interesting and meaningful. Much has been written about the need to bring reality back to management…
Descriptors: Feedback (Response), Administrator Education, Student Evaluation, Industry
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Brown, Abraham; Moodie, Crawford – Health Education Research, 2009
Using cross-sectional data from three waves of the Youth Tobacco Policy Study, which examines the impact of the UK's Tobacco Advertising and Promotion Act (TAPA) on adolescent smoking behaviour, we examined normative pathways between tobacco marketing awareness and smoking intentions. The sample comprised 1121 adolescents in Wave 2 (pre-ban), 1123…
Descriptors: Advertising, Smoking, Incidence, Adolescents
Conroy, Carissa Marie – ProQuest LLC, 2016
Intercollegiate athletics are a multi-million-dollar business on which many universities strive to become dependent for economic profits and marketing leverage. The increased commercialization and revenues of collegiate sports have drawn attention to the overall college experiences of student-athletes, specifically those in revenue generating…
Descriptors: College Athletics, Athletes, College Students, Team Sports
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Johnsson, Mattias; Lindgren, Joakim – Scandinavian Journal of Educational Research, 2010
Following international trends during the last decades of the 20th century mechanisms of marketization, freedom of choice, and competition were introduced into the Swedish compulsory school system, thereby transforming it into one of the most de-regularized in the world. The overall aim of the pilot study presented here is to shed light on a…
Descriptors: School Choice, Parent Materials, Parent Education, Content Analysis
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