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Royo-Vela, Marcelo; Hünermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
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Odendahl, Wolfgang – IAFOR Journal of Education, 2017
After consistently bad results in every PISA test (Programme for International Student Assessment) and an accompanying prediction of lack of skills in its future workforce, Germany might be on track for losing out in international competition. Because of PISA's overwhelming marketing presence, its results are a major political influence. The OECD…
Descriptors: Foreign Countries, Achievement Tests, International Assessment, Secondary School Students
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Schürmann, Eva; Beausaert, Simon – European Journal of Training and Development, 2016
Purpose: The topic of informal learning at work has received increasing attention in the past years. The purpose of this study is to explore in which informal learning activities employees engage and what are the drivers for informal learning. Design/Methodology/Approach: Semi-structured interviews were taken from ten human resources (HR) and ten…
Descriptors: Informal Education, Learning Activities, Semi Structured Interviews, Employees
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Moller, Onno – Tertiary Education and Management, 2006
Increasing attention on quality assurance, a decentralisation of responsibilities and need for quantitative data in accountability and decision support led to the development of a student satisfaction monitoring instrument at Utrecht University (UU). Initially marketing worked as a catalyst activity to prove the added value. At a later stage the…
Descriptors: Institutional Research, Quality Control, Marketing, Accountability
McEneaney, Elizabeth H.; Nieswandt, Martina – Globalisation, Societies and Education, 2006
Organisational ecology and world cultural perspectives are used to analyse the struggle of the former East German textbook publisher Volk und Wissen after reunification. We argue that the normative expectations of Western Germany with respect to instructional materials clearly emulate world cultural principles, and so Volk und Wissen's transition…
Descriptors: Foreign Countries, Textbooks, Publishing Industry, Textbook Publication
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Schulze-Cleven, Tobias; Olson, Jennifer R. – Higher Education: The International Journal of Higher Education Research, 2017
This article explores the changing character and consequences of state authorities' evolving relationships with universities in the United States, Germany, and Norway--typical cases for different national worlds of higher education. It argues that across the three OECD countries, welfare states have strengthened market principles in university…
Descriptors: Higher Education, Government School Relationship, Cross Cultural Studies, Universities
Coffield, Frank; Costa, Cristina; Müller, Walter; Webber, John – Trentham Books, 2014
Students are bingeing on large amounts of information and then, in government induced bouts of vomiting otherwise known as national tests, they spew it all out. This is how Frank Coffield introduces the term Bulimia Academica, which he treats every bit as seriously as its medical counterpart. Students resort to bulimic learning to cope with a…
Descriptors: Foreign Countries, Feedback (Response), Government Role, Student Improvement
Plath, Hans-Eberhard – 2001
In Germany and elsewhere, the literature on current and future work requirements rarely discusses the effects of globalization, internationalization, computerization, and other factors from the point of view of workers. Some have suggested that a blurring of limits will be one of the main changes in work in the future. This blurring will involve…
Descriptors: Adjustment (to Environment), Adult Learning, At Risk Persons, Competence
Strehl, Franz; Reisinger, Sabine; Kalatschan, Michael – OECD Publishing (NJ1), 2007
This international study focuses on the funding systems in the area of higher education in the following countries: Austria, Czech Republic, Denmark, Germany, Ireland, Latvia, Norway, Portugal and Slovak Republic. Each individual country study was designed and conducted within an overall common framework by a project partner from the respective…
Descriptors: Higher Education, College Administration, Foreign Countries, Educational Finance
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Nakajima, Nina; Vanderburg, Willem H. – Bulletin of Science, Technology and Society, 2006
The German packaging ordinance is an example of legislated extended producer responsibility (also known as product take-back). Consumers can leave packaging with retailers, and packagers are required to pay for their recycling and disposal. It can be considered to be successful in reducing waste, spurring the redesign of packaging to be more…
Descriptors: Foreign Countries, Legislation, Marketing, Sustainable Development
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Knoll, J. H. – 1972
Audiovision refers to electronic video tape recording cassettes (EVR). This paper discusses in broad terms the potential effect of EVR cassettes on television and culture in Western Europe with particular application to the current situation in Germany and Belgium. The author comments on the EVR market in Germany with reference to television…
Descriptors: Audiences, Audiovisual Aids, Cultural Awareness, Cultural Education