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Keim, William A., Ed.; Keim, Marybelle C., Ed. – New Directions for Community Colleges, 1981
This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…
Descriptors: Community Colleges, Mass Media, Needs Assessment, Program Effectiveness
Paulsen, Michael B. – 1990
This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…
Descriptors: College Applicants, College Choice, Declining Enrollment, Economic Climate
Paulsen, Michael B. – 1990
This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…
Descriptors: College Bound Students, College Choice, Colleges, Decision Making
Koltai, Leslie – 1980
Current educational and fiscal trends have combined to create a complex management environment in which two-year colleges have had to forgo long-range planning and concentrate on the immediate problem of dealing with ongoing change. The dilemma caused by this change is evident in the intensive reexamination of what community colleges should be and…
Descriptors: Administrative Change, Administrative Problems, College Administration, College Role
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Daniel, Clifton Truman, Ed.; Hastings, Janel Henriksen, Ed. – New Directions for Community Colleges, 2000
This edition of New Directions for Community Colleges describes current relationships between two-year colleges and the media across the country. The issue addresses three themes: the history of community colleges' relationships with press members; media's relationships with community college practitioners; and strategic college marketing through…
Descriptors: Community Colleges, Educational Cooperation, Institutional Advancement, Institutional Cooperation