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Showing 1 to 15 of 46 results Save | Export
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Dietrich, Timo; Rundle-Thiele, Sharyn; Schuster, Lisa; Connor, Jason P. – Health Education, 2016
Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…
Descriptors: Alcohol Education, Comprehensive School Health Education, Middle Schools, High Schools
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Dicheva, Darina; Dichev, Christo; Agre, Gennady; Angelova, Galia – Educational Technology & Society, 2015
While gamification is gaining ground in business, marketing, corporate management, and wellness initiatives, its application in education is still an emerging trend. This article presents a study of the published empirical research on the application of gamification to education. The study is limited to papers that discuss explicitly the effects…
Descriptors: Educational Games, Concept Mapping, Literature Reviews, Classification
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Price, C. Aaron; Lee, Hee-Sun; Plummer, Julia D.; SubbaRao, Mark; Wyatt, Ryan – Journal of Astronomy & Earth Sciences Education, 2015
Stereoscopy's potential as a tool for science education has been largely eclipsed by its popularity as an entertainment platform and marketing gimmick. Dozens of empirical papers have been published in the last decade about the impact of stereoscopy on learning. As a result, a corpus of research now points to a coherent message about how, when,…
Descriptors: Position Papers, Science Instruction, Science Education, Cognitive Processes
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Thompson, Margareta; Beymer, Patrick – Support for Learning, 2015
Motivation is a subject that is constantly discussed in the field of education. Teachers are taught not only to teach their students, but to motivate them to want to learn. As students get older, intrinsic motivation tends to decrease; therefore it becomes more difficult for teachers to motivate students (Ryan and Deci, 2000a). According to…
Descriptors: Literature Reviews, Student Motivation, Motivation Techniques, Student Needs
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Belova, Nadja; Chang Rundgren, Shu-Nu; Eilks, Ingo – Studies in Science Education, 2015
We are living in an increasingly diverse media landscape, with advertising a significant part of this. There appears to be unanimous agreement that the ability to critically examine and make rational decisions about advertising is indispensable for contemporary citizens. Students need to develop critical thinking skills in order to evaluate…
Descriptors: Science Education, Advertising, Literature Reviews, Media Literacy
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Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoffrey N. – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/Methodology/Approach: Conjoint…
Descriptors: Foreign Countries, Preferences, Foreign Students, Differences
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Kadembo, Ernest M. – International Education Studies, 2008
The advent of a continuous innovation and improvement, particularly in respect of information and communications technology has had a huge impact on the quality of life and in education delivery is an open secret. The benefits from exploiting ICT in education are ernomous but there are abuses that have tarnished its use in education. The…
Descriptors: Marketing, Technology Uses in Education, Technology Integration, Influence of Technology
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Le Blanc, Louis A.; Rucks, Conway T. – International Journal of Educational Advancement, 2009
A large sample of 33,000 university alumni records were cluster-analyzed to generate six groups relatively unique in their respective attribute values. The attributes used to cluster the former students included average gift to the university's foundation and to the alumni association for the same institution. Cluster detection is useful in this…
Descriptors: Alumni, Marketing, Discriminant Analysis, Alumni Associations
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Brunila, Kristiina; Ikävalko, Elina; Kurki, Tuuli; Mertanen, Katariina; Mikkola, Anna – Research in Comparative and International Education, 2016
The ethos of vulnerability has come to play an increasingly central role in shaping cross-sectoral transition policies and practices related to young people outside of education and working life. Yet the wider effects of this ethos in policies and practices are still rarely analysed. In this article, we draw our data from five separate studies.…
Descriptors: Public Policy, Policy Analysis, Guidelines, Interviews
Perna, Laura W. – Journal of Student Financial Aid, 2005
This article describes what is known from prior research about the impact of student financial aid program design, operations, and marketing on the formation of family (including parents' and children's) college-going aspirations, expectations, and plans, and the resulting college-going behaviors of potential students. The review focuses on the…
Descriptors: Higher Education, Academic Aspiration, College Bound Students, Student Financial Aid
Sego, Trina – 1993
Advocates of social marketing in the 1970s rarely went beyond discussion of the marketing 4Ps (product, place, promotion, and price) and their application to case studies. After two decades of research on social marketing, some misunderstanding of the approach persists, and a substantial theoretical base for social marketing has not been…
Descriptors: Case Studies, Communication Research, Ethics, Higher Education
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Sujchaphong, Narissara; Nguyen, Bang; Melewar, T. C. – Journal of Marketing for Higher Education, 2015
The paper reviews the literature on the concept of internal branding and its effects in the service sector in general, as well as in UK universities. In addition, the concept of employee brand support is reviewed, discussing the influence of leadership characteristics on internal branding in universities. Employee brand support is a crucial…
Descriptors: Foreign Countries, Universities, Marketing, Employee Attitudes
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McGhan, William F.; Beardsley, Robert S. – American Journal of Pharmaceutical Education, 1990
The paper reviews factors related to effects of biotechnology on the discipline of pharmacy administration including needs assessment, diffusion of technology, cost benefit analysis, marketing, cost containment, patient education and compliance, ethics, and health professions training. (DB)
Descriptors: Administration, Biomedicine, Cost Effectiveness, Ethics
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Scott, Janelle; Holme, Jennifer Jellison – Review of Research in Education, 2016
The authors situate the emergence and effects of contemporary market-based reforms within a framework of urban political economy that centers on racial inequality. They discuss how and why market-based reforms have evolved alongside racialized political and economic trends that have transformed cities over the past century, and they critically…
Descriptors: Urban Schools, School Districts, Educational History, Race
McGinty, Tony; And Others – Electronic Learning, 1987
Discusses trends in educational software and the effects of new developments on publishers and on the computer industry. Marketing prospects for software are examined, and recent advances are highlighted, including integrated learning systems, skill-based software, software tied to textbooks, networking, and freeware. (LRW)
Descriptors: Computer Assisted Instruction, Computer Networks, Courseware, Curriculum Development
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