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Evans, W. Douglas – Future of Children, 2008
Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the…
Descriptors: Physical Activities, Health Promotion, Research Methodology, Nutrition
Batie, Michael – ProQuest LLC, 2009
This dissertation was undertaken to examine the effect(s) of charter school marketing on the Los Angeles Unified School District (LAUSD) education landscape with respect to the stratification of charter schools. Information from four sources: school websites, a survey of charter school parents, existing online statistics and data, and various…
Descriptors: Charter Schools, Student Recruitment, Mixed Methods Research, Citizenship
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Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
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Petkus, Ed, Jr. – College Teaching Methods & Styles Journal, 2008
This article reports on an application of Kolb's (1981; 1984) experiential learning cycle in the context of international marketing education. Two study tours, in which International Marketing students at a U.S. college visited various cities in Europe, are described, with an emphasis on the ways in which differences in the structure of the tours…
Descriptors: Foreign Countries, Business Administration Education, Marketing, College Students
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Girard, Tulay; Pinar, Musa – International Journal of Educational Management, 2009
Purpose: This study aims to examine the potential effects of the gender similarity between the presenter and evaluator on the presentation evaluation scores obtained with an evaluation form. Design/methodology/approach: The data were collected from marketing students at two universities in the USA. A rubric and separate survey instrument were used…
Descriptors: Evaluators, Student Attitudes, Evaluation Criteria, Grading
Levin, Diane – New Horizons in Education, 2010
Background: Media culture touches most aspects of the lives of children growing up today, beginning at the earliest ages. It is profoundly the lessons children learn as well as how they learn, thereby contributing to what this article characterizes as "remote control childhood." Educators need to understand remote control childhood so…
Descriptors: Mass Media Effects, Children, Educational Practices, Influence of Technology
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Mercer, Joyce Ann – International Journal of Children's Spirituality, 2006
Children's spirituality has become a significant for-profit enterprise in North American consumer culture. This article explores the marketing of children's spirituality as an aspect of the larger construction of children as consumers in the context of late globalized capitalism. Playing off of parental anxieties over the need to avail their…
Descriptors: Marketing, Religious Factors, North Americans, Spiritual Development
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Katz, David L.; Katz, Catherine S.; Treu, Judith A.; Reynolds, Jesse; Njike, Valentine; Walker, Jennifer; Smith, Erica; Michael, Jennifer – Journal of School Health, 2011
Background: The purpose of this study was to evaluate the effects of a nutrition education program designed to teach elementary school students and their parents, and to distinguish between more healthful and less healthful choices in diverse food categories. Methods: Three schools were assigned to receive the Nutrition Detectives[TM] program and…
Descriptors: Control Groups, Elementary School Students, Physical Education, Body Composition
Linn, Susan – Exchange: The Early Childhood Leaders' Magazine Since 1978, 2009
Hands-on creative play is essential to children's health and well being, yet in the 21st century United States, nurturing such play has actually become countercultural. The dominant, marketing-driven, media-saturated culture dictates against it. In addition to depriving children of time spent in creative play, unlimited access to screens means…
Descriptors: Children, Creativity, Play, Well Being
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Sharpe, Patricia A.; Burroughs, Ericka L.; Granner, Michelle L.; Wilcox, Sara; Hutto, Brent E.; Bryant, Carol A.; Peck, Lara; Pekuri, Linda – Health Education & Behavior, 2010
A physical activity intervention applied principles of community-based participatory research, the community-based prevention marketing framework, and social cognitive theory. A nonrandomized design included women ages 35 to 54 in the southeastern United States. Women (n = 430 preprogram, n = 217 postprogram) enrolled in a 24-week behavioral…
Descriptors: Participatory Research, Intervention, Physical Activities, Females
Scully, Maura King – CURRENTS, 2009
It's official: Online social networking is mainstream. Once the domain of teenagers and techno-geeks, sites like Facebook, LinkedIn, MySpace, and Twitter are rapidly gaining popularity with the multi-aged masses. Last year, in fact, Facebook reported its fastest growing demographic was those 25 years and older. There's no question that this new…
Descriptors: Public Relations, Alumni, Foreign Countries, Alumni Associations
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Schulze-Cleven, Tobias; Olson, Jennifer R. – Higher Education: The International Journal of Higher Education Research, 2017
This article explores the changing character and consequences of state authorities' evolving relationships with universities in the United States, Germany, and Norway--typical cases for different national worlds of higher education. It argues that across the three OECD countries, welfare states have strengthened market principles in university…
Descriptors: Higher Education, Government School Relationship, Cross Cultural Studies, Universities
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Idris, Muhammad Zaffwan; Whitfield, T. W. Allan – Journal of Marketing for Higher Education, 2014
Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…
Descriptors: Universities, Higher Education, Marketing, Advertising
Scott, George A. – US Government Accountability Office, 2010
Each year, the federal government makes a significant financial investment in the education and training of the U.S. physician workforce. A quarter of that physician workforce is composed of international medical graduates (IMG) and they include both U.S. citizens and foreign nationals. Little is known about IMGs with respect to how much they…
Descriptors: Medical Education, Medical Schools, Foreign Medical Graduates, Student Loan Programs
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van der Ploeg, Piet – History of Education, 2014
In the Netherlands there are 400 Dalton schools, while Dalton education has all but disappeared elsewhere, including in its country of origin: the USA. Following a brief period in the 1920s in which it enjoyed strong international interest, it disappeared from the scene. How can it be that the Dalton Plan still exists only in the Netherlands? This…
Descriptors: Foreign Countries, Comparative Education, Progressive Education, Educational History
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