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Skouteris, Helen; Edwards, Susan; Morris, Heather; Cox, Rachael; Baur, Louise; Wolfenden, Luke; Huang, Terry T. K. – Early Child Development and Care, 2017
Preschool children's interest in popular culture is linked to many determinants of obesity development including branded energy-dense foods and sedentary play using digital technologies. In addition, highly packaged foods and throwaway toys reinforce unsustainable environmental habits encouraged by immersive marketing systems. Interrupting the…
Descriptors: Early Childhood Education, Health Education, Well Being, Prevention
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Jillapalli, Ravi K.; Wilcox, James B. – Journal of Marketing Education, 2010
The trend among students to advocate their professors online continues to generate interest within marketing academia. Brand advocacy in products and services has played a vital role in marketing. However, no known research to date has embraced the idea of brand advocacy in marketing education. This research builds on the recent human brand…
Descriptors: Business Administration Education, Student Evaluation of Teacher Performance, Teacher Student Relationship, Attachment Behavior
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Delaney, Jennifer A.; Kearney, Tyler D.; Hemenway, Bradley – Change: The Magazine of Higher Learning, 2016
As tuition levels rise, predictability is an increasingly important consideration of college financing. In this article, the authors explore contemporary policy tools intended to enhance tuition predictability. They specifically consider guaranteed tuition plans. The authors begin their discussion by considering the prevalence of guaranteed…
Descriptors: Tuition, At Risk Students, Educational Policy, Student Costs
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Sierra, Jeremy J. – Journal of Marketing Education, 2010
In academia, interdependence or shared responsibility between instructor and student is an essential part of the educational process, yet research examining its effect on student responses toward their learning experience is scant. To offer insight into this context, two studies are developed. Study 1 finds that perceptions of shared…
Descriptors: Marketing, Grades (Scholastic), Learning Experience, Business Education
Boninger, Faith; Molnar, Alex – Commercialism in Education Research Unit, 2016
Digital technologies used by marketers continue to evolve. Sophisticated and personalized, they help ensure that today's children and adolescents are constantly connected and available to advertisers wherever they may roam. Moreover, because digital technologies enable extensive personalization, they amplify opportunities for marketers to take…
Descriptors: Privacy, Information Security, Student Records, Data Collection
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Payan, Janice; Reardon, James; McCorkle, Denny E. – Journal of Marketing Education, 2010
Two trends in marketing higher education include (a) growing opportunities for intercultural encounters in the classroom and (b) a growing concern about student academic honesty. Research regarding the relationship between specific cultural measures and academic honesty is sparse in the context of marketing and business programs in higher…
Descriptors: Higher Education, Cultural Pluralism, Student Behavior, Marketing
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Cheah, Kheng T. – Journal of Extension, 2012
One-to-one business coaching over 6 months was provided to nine clients in Hawaii to help them acquire business transition skills. The STARS model was used to determine the individual business situation and to explore suitable leadership strategies to move forward. Systematically, each client developed a business model, business strategies, a…
Descriptors: Coaching (Performance), Entrepreneurship, Business Skills, Skill Development
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Gibbs, Paul – International Journal of Educational Management, 2008
Purpose: In this conceptual discussion paper the author seeks to suggest that marketing as a technology of the market has contributed to the foreshortening of educational horizons within which we act or observe but can only hold for declining durations. To satisfy this demand for more in time, marketing has contributed to the commoditisation of…
Descriptors: Higher Education, Lifelong Learning, Marketing, Foreign Countries
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Chylinski, Mathew – Journal of Marketing Education, 2010
An unconditioned stimulus in the form of "participation money" serves to keep track of students' comments during class discussions and extrinsically to reinforce their class participation behaviors. Using a longitudinal experiment to investigate the effect of the participation money stimulus on several education outcomes, the author finds that the…
Descriptors: Feedback (Response), Academic Achievement, Student Participation, Learner Engagement
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Darwin, Stephen – Higher Education Research and Development, 2016
Student feedback-based evaluation performs a significant social role in framing perceptions of the quality of teaching in contemporary Australian higher education. Yet its emergence is a relatively recent phenomenon, having only been in widespread application since the mid-1980s. The early manifestations of student feedback-based evaluation came…
Descriptors: Feedback (Response), Higher Education, Foreign Countries, Quality Assurance
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Noble, Charles H.; Bentley, John P.; Campbell, David; Singh, Jatinder J. – Journal of Marketing Education, 2010
In marketing, as in many other academic disciplines, new scholars are often taught a simple formula for the achievement of professional success: the single-minded pursuit of "A"-level journal publications. Although the goal of producing high-quality research that is ultimately published in top level journals is certainly worthwhile, the attainment…
Descriptors: Marketing, Intellectual Disciplines, Reputation, Achievement
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Price, C. Aaron; Lee, Hee-Sun; Plummer, Julia D.; SubbaRao, Mark; Wyatt, Ryan – Journal of Astronomy & Earth Sciences Education, 2015
Stereoscopy's potential as a tool for science education has been largely eclipsed by its popularity as an entertainment platform and marketing gimmick. Dozens of empirical papers have been published in the last decade about the impact of stereoscopy on learning. As a result, a corpus of research now points to a coherent message about how, when,…
Descriptors: Position Papers, Science Instruction, Science Education, Cognitive Processes
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Morgan, Rosemary; Blackmore, Jill – Journal of Educational Administration and History, 2013
Market principles now dominate the education and social policies of many Anglophone countries, including Australia, but articulate differentially within specific contexts. Existing historical legacies, local economic and social conditions, and geographical settings interact with federal and state funding and transport policies to shape the nature…
Descriptors: School Choice, Rural Areas, Rural Education, Foreign Countries
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Guarda, Rebeka F.; Ohlson, Marcia P.; Romanini, Anderson V. – Education for Information, 2018
Based on recent political happenings, such as Brexit (UK) and the election of Donald Trump (USA), it has become clear that political marketing has been using 'Big Data' intensively. Information gathered from social media networks is organized into digital environments and has the power to determine the outcome of elections, plebiscites and popular…
Descriptors: Social Media, Deception, Public Opinion, Mass Media Effects
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Ackerman, David S.; Gross, Barbara L. – Journal of Marketing Education, 2006
This study examines the effects of amount of choice given students in selecting courses to complete a marketing minor, referred to as a marketing option. It examines how differing levels of choice can affect perceptions of, and feelings about, a marketing option. The course choice process is also explored. The impact of choice on students' desire…
Descriptors: Student Attitudes, Course Selection (Students), Decision Making, Higher Education
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