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Simon, Jason – CURRENTS, 2013
The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC seal.…
Descriptors: Organizational Communication, Higher Education, Public Relations, Communication Strategies
Fernandez, Kim – CURRENTS, 2009
In the past few years, the online world has changed. It seems everyone is suddenly on social media sites like Facebook, Twitter, and MySpace, and anyone who can string words together--and a few who can't--seem to have glommed onto blogs, spouting opinions into the cyberworld with abandon. Prospective students, parents, and alumni not only read…
Descriptors: Web Sites, Electronic Publishing, Reputation, Opinions
Vaira, Douglas – CURRENTS, 2009
Almost since the advent of the Internet, pundits have been suggesting that at some point people will completely abandon their paper-and-ink ways and migrate entirely to digital information sources and means of communication. But while traditional news sources such as newspapers and television still exist, it is becoming increasingly clear that…
Descriptors: Primary Sources, Internet, Information Sources, Mass Media Effects
Scully, Maura King – CURRENTS, 2009
It's official: Online social networking is mainstream. Once the domain of teenagers and techno-geeks, sites like Facebook, LinkedIn, MySpace, and Twitter are rapidly gaining popularity with the multi-aged masses. Last year, in fact, Facebook reported its fastest growing demographic was those 25 years and older. There's no question that this new…
Descriptors: Public Relations, Alumni, Foreign Countries, Alumni Associations