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Showing 1 to 15 of 48 results Save | Export
Leung, Xi Yu – ProQuest LLC, 2012
In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from…
Descriptors: Marketing, Social Networks, Web Sites, Housing
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Li, Wenjing; Denson, Linley A.; Dorstyn, Diana S. – International Journal for the Advancement of Counselling, 2017
This study investigated help-seeking intentions and use of mental health services within a sample of 1128 Mainland Chinese college students (630 males and 498 females; mean age = 20.01 years, SD = 1.48). Results of structural equation modeling and logistic regression analysis suggested that social-cognitive variables had significant effects both…
Descriptors: Help Seeking, Intention, College Students, Health Services
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Dillingham, Reginald T.; Breffle, William S.; Kelly, Matthew C. – Journal of Marketing for Higher Education, 2018
Increasing enrollment in undergraduate and graduate economics courses that focus on the natural world (natural resource, environmental, energy, and mineral economics) is important for preparing a work force capable of addressing complex environmental issues. This is especially challenging for smaller universities that want to offer diverse…
Descriptors: Economics Education, Multivariate Analysis, Models, Case Studies
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Scarapicchia, Tanya M. F.; Sabiston, Catherine M. F.; Brownrigg, Michelle; Blackburn-Evans, Althea; Cressy, Jill; Robb, Janine; Faulkner, Guy E. J. – Journal of American College Health, 2015
Objective: MoveU is a social marketing initiative aimed at increasing moderate-to-vigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions, and MVPA. Participants:…
Descriptors: Marketing, Path Analysis, Health Promotion, Health Behavior
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Robinson, Nadine M.; Celuch, Kevin G. – Journal of Marketing for Higher Education, 2016
In order to produce distinctiveness that leads to competitive advantage, higher education institutions must remain cognizant that students are co-creators. Thus, to create genuine value in educational service delivery, there is a need for a more highly developed understanding of the student-institutional intersection. The present research…
Descriptors: Higher Education, Marketing, Student Attitudes, Feedback (Response)
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Zhang, Shi-Jun; Yu, Gui-Hua – EURASIA Journal of Mathematics, Science & Technology Education, 2017
In the context of mobile Internet, college students' leisure time has fragmentation characteristics to improve the value of time, it is of great practical significance to make full use of fragmentation time to study effectively. This research focuses on mobile learning model and its effect, firstly, qualitative research is used to construct the…
Descriptors: Electronic Learning, Models, College Students, Qualitative Research
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Chen, Chin-Tsu – Higher Education Studies, 2016
This study aimed to find how the brand image and satisfaction of universities influence university students' word-of-mouth behavior, including the sharing of satisfying experiences and recommendations to others. This study conducted a questionnaire survey and distributed 400 questionnaires to students and graduates of universities in Taiwan; 336…
Descriptors: Marketing, Universities, Student Attitudes, Questionnaires
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Cheah, Kheng T. – Journal of Extension, 2012
One-to-one business coaching over 6 months was provided to nine clients in Hawaii to help them acquire business transition skills. The STARS model was used to determine the individual business situation and to explore suitable leadership strategies to move forward. Systematically, each client developed a business model, business strategies, a…
Descriptors: Coaching (Performance), Entrepreneurship, Business Skills, Skill Development
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Kristianto, Budhi – Journal of Information Technology Education: Research, 2017
Background: Although Indonesia is one of the world's most populated countries with a high penetration of internet usage there has been little research on SNS usage in Indonesia, especially involving children. Instead, SNS research in Indonesia has focused on university students and political, marketing, and disaster mitigation issues. Aim/Purpose:…
Descriptors: Foreign Countries, Grade 4, Grade 5, Grade 6
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Kalafatis, Stavros; Ledden, Lesley – Studies in Higher Education, 2013
The marketisation of higher education has led to the need for universities to apply marketing concepts normally associated with commercial markets to the educational context. Consumer value, which considers how consumers perceive the outcomes of their consumption experiences, is one such concept. This study examines the impact that students'…
Descriptors: Foreign Countries, Higher Education, Educational Benefits, Commercialization
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Education + Training, 2003
This issue on developing enterprise within higher education includes six articles on universities' partnerships, barriers to start-up and their effect on aspiring entrepreneurs, issues in marketing enterprise initiatives within a university, entrepreneurial summer school as a model for teaching, video as a teaching aid, and the role of personality…
Descriptors: Entrepreneurship, Foreign Countries, Higher Education, Models
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Kolko, Jed; Neumark, David – Journal of Policy Analysis and Management, 2010
We study how the employment effects of enterprise zones vary with their location, implementation, and administration, based on evidence from California. We use new establishment-level data and geographic mapping methods, coupled with a survey of enterprise zone administrators. Overall, the evidence indicates that enterprise zones do not increase…
Descriptors: Zoning, Job Development, Geographic Location, Program Implementation
Xiao, Xiao – ProQuest LLC, 2013
Due to their low cost of implementation and considerable elasticity, cloud-based IT solutions are being widely adopted or considered in organizations across various industries. However, such IT solutions bring forth several unique challenges--challenges that make it difficult for organizations to achieve successful utilization of cloud-based…
Descriptors: Information Technology, Adoption (Ideas), Information Systems, Nonprofit Organizations
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Pinder, Jonathan P. – Decision Sciences Journal of Innovative Education, 2013
Business students taking business analytics courses that have significant predictive modeling components, such as marketing research, data mining, forecasting, and advanced financial modeling, are introduced to nonlinear regression using application software that is a "black box" to the students. Thus, although correct models are…
Descriptors: Spreadsheets, Computer Software, Regression (Statistics), Business Administration Education
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Tiger, Andrew; Preston, Landon – American Journal of Business Education, 2013
Business and education stand out as two of the most prominent sectors affected by the rapid expansion of the Internet. A significant body of literature within business has been devoted to developing positive e-commerce exchanges that develop customer loyalty. While online education grows each year, the long-term significance of online education to…
Descriptors: Online Courses, Alumni, Donors, Private Financial Support
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