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Showing 1 to 15 of 94 results Save | Export
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DeLong, Deborah; Elbeck, Matthew – Marketing Education Review, 2018
This exploratory study looks at the relative impact of student soft and hard skills on entry-level marketing job interview success. Marketing professionals with hiring experience conducted pre-course and post-course structured interviews with students in a Principles of Marketing course using behaviorally anchored rating scales to tap soft and…
Descriptors: Marketing, Employment Interviews, Job Skills, Employment Qualifications
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Roberson, Angela A.; McKinney, Cliff; Walker, Courtney; Coleman, Ashley – Journal of American College Health, 2018
Objective: To investigate how alcohol marketing and peers may promote college students' alcohol use through social media. Participants: College students (N = 682) aged 18 to 22 years from a large Southern university completed paper surveys in April 2014. Methods: Structural equation modeling was used to investigate relationships among variables as…
Descriptors: Social Media, Peer Influence, Alcohol Abuse, Alcohol Education
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Brennan, Ross; Vos, Lynn – Journal of Marketing Education, 2013
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing metrics, but the evidence is that marketing graduates are often relatively weak in such skills.…
Descriptors: Marketing, College Students, Simulation, Educational Games
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Treen, Emily; Atanasova, Christina; Pitt, Leyland; Johnson, Michael – Journal of Marketing Education, 2016
Marketing instructors using simulation games as a way of inducing some realism into a marketing course are faced with many dilemmas. Two important quandaries are the optimal size of groups and how much of the students' time should ideally be devoted to the game. Using evidence from a very large sample of teams playing a simulation game, the study…
Descriptors: Marketing, Business Administration Education, Educational Games, Computer Simulation
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Tsai, Chia-Wen; Hsu, Pi-Fang; Tseng, Hsueh-Ju – International Journal of Information and Communication Technology Education, 2013
This research focuses on exploring the effects of game-based learning (GBL) and self-regulated learning (SRL) on promoting students' learning and the interactions between teachers, students and peers. The experiment designed for this study was conducted in the course of "Media Marketing Management". The effects of GBL, SRL, and their…
Descriptors: Educational Games, Computer Games, Independent Study, Interaction
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Clayson, Dennis E.; Haley, Debra A. – Journal of Marketing Education, 2013
This exploratory study looks at the phenomena of texting in a marketing education context. It outlines the difficulties of multitasking within two metacognitive models of learning and sets the stage for further research on the effects of texting within class. Students in marketing classes in two different universities were surveyed. They received…
Descriptors: Grade Point Average, Business Administration Education, Incidence, Marketing
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Li, Wenjing; Denson, Linley A.; Dorstyn, Diana S. – International Journal for the Advancement of Counselling, 2017
This study investigated help-seeking intentions and use of mental health services within a sample of 1128 Mainland Chinese college students (630 males and 498 females; mean age = 20.01 years, SD = 1.48). Results of structural equation modeling and logistic regression analysis suggested that social-cognitive variables had significant effects both…
Descriptors: Help Seeking, Intention, College Students, Health Services
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Sautter, Elise Pookie; Zúñiga, Miguel Angel – Quality Assurance in Education: An International Perspective, 2018
Purpose: This paper aims to describe the development and execution of the video cover letter exercise. This learning innovation challenges students to develop a concise, targeted marketing message using video technologies and tools. Design/methodology/approach: In the first full semester of mandatory implementation, a pre-test/post-test design…
Descriptors: Video Technology, Communication Skills, Speech Communication, Marketing
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Gottlieb, Udo Rainer; Beatson, Amanda – Journal of Marketing for Higher Education, 2018
Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and despite multi-million-dollar investments, little is known about the impact they have on the…
Descriptors: Decision Making, Foreign Students, Student Recruitment, Activities
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Lee, Chia Kun; Chen, Hsin Chu – Universal Journal of Educational Research, 2018
Higher education in Taiwan faces various challenges, such as the low-birth rate, blurred positioning, and lack of marketing concepts. In order to sustain, more effect strategies and actions resource should be implemented to enhance service of the colleges and universities. Therefore, image asset management becomes a critical start. This study aims…
Descriptors: Foreign Countries, Colleges, Reputation, Delphi Technique
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Cebolla-Boado, Héctor; Hu, Yang; Soysal, Yasemin Nuhog¯lu – British Journal of Sociology of Education, 2018
This research contributes to the booming literature on the mobility of international students in higher education. We analyse university-level factors that affect the sorting of Chinese international students across British universities. We produced a unique data-set merging university-level data from the 2014 UK Higher Education Statistics Agency…
Descriptors: Study Abroad, Foreign Students, College Students, Universities
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Nuñez, Roland – Educational Media International, 2018
Media consumption can influence viewer perceptions and attitudes. Recent research on media's effect on college students has failed to address gender differences. Using Mere Repeated Exposure Theory (traditionally used in marketing research), this study aims to answer three research questions regarding college media consumption and college…
Descriptors: College Students, Expectation, Student Attitudes, Factor Analysis
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Johnson, Zachary S.; Cascio, Robert; Massiah, Carolyn A. – Marketing Education Review, 2014
How interpersonal interactions within a course affect student satisfaction differently between face-to-face and online modes is an important research question to answer with confidence. Using students from a marketing course delivered face-to-face and online concurrently, our first study demonstrates that student-to-professor and…
Descriptors: Business Administration Education, Marketing, Teacher Student Relationship, Peer Relationship
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Pala, Adem – Educational Research and Reviews, 2016
The aim of this study was to examine participation of university students in recreational entertainment marketing activities. The survey population consisted of university student in Marmara University Province of Istanbul. The sample constituted a total of 272 students (150 male and 122 female), determined by circumstantial method. The survey…
Descriptors: College Students, Student Participation, Marketing, Foreign Countries
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Dao, Mai Thi Ngoc; Thorpe, Anthony – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to report the factors that influence Vietnamese students' choice of university in a little researched context where the effects of globalization and education reform are changing higher education. Design/methodology/approach: A quantitative survey was completed by 1,124 current or recently completed university…
Descriptors: Foreign Countries, College Choice, Statistical Analysis, College Students
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