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Showing 1 to 15 of 36 results Save | Export
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Skouteris, Helen; Edwards, Susan; Morris, Heather; Cox, Rachael; Baur, Louise; Wolfenden, Luke; Huang, Terry T. K. – Early Child Development and Care, 2017
Preschool children's interest in popular culture is linked to many determinants of obesity development including branded energy-dense foods and sedentary play using digital technologies. In addition, highly packaged foods and throwaway toys reinforce unsustainable environmental habits encouraged by immersive marketing systems. Interrupting the…
Descriptors: Early Childhood Education, Health Education, Well Being, Prevention
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Dietrich, Timo; Rundle-Thiele, Sharyn; Schuster, Lisa; Connor, Jason P. – Health Education, 2016
Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…
Descriptors: Alcohol Education, Comprehensive School Health Education, Middle Schools, High Schools
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Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
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Darwin, Stephen – Higher Education Research and Development, 2016
Student feedback-based evaluation performs a significant social role in framing perceptions of the quality of teaching in contemporary Australian higher education. Yet its emergence is a relatively recent phenomenon, having only been in widespread application since the mid-1980s. The early manifestations of student feedback-based evaluation came…
Descriptors: Feedback (Response), Higher Education, Foreign Countries, Quality Assurance
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Ross, Mitchell; Grace, Debra; Shao, Wei – Educational Review, 2013
This paper investigates higher education (HE) student recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. "Journal of Marketing" 54, no. 4: 20-35], we examine the extent to…
Descriptors: Student Recruitment, Foreign Countries, Foreign Students, Online Surveys
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Morgan, Rosemary; Blackmore, Jill – Journal of Educational Administration and History, 2013
Market principles now dominate the education and social policies of many Anglophone countries, including Australia, but articulate differentially within specific contexts. Existing historical legacies, local economic and social conditions, and geographical settings interact with federal and state funding and transport policies to shape the nature…
Descriptors: School Choice, Rural Areas, Rural Education, Foreign Countries
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Weaven, Scott; Griffin, Deborah; McPhail, Ruth; Smith, Calvin – Australian Educational Researcher, 2013
Whilst universities acknowledge the importance of sustainability education, numerous problems exist in relation to the nature, delivery and outcomes of sustainability instruction. Many of these problems arise due to a lack of understanding about students' perception towards, and knowledge about business sustainability. This article examines…
Descriptors: Foreign Countries, Business Administration Education, Sustainable Development, Undergraduate Students
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Paladino, Angela; Ng, Serena – Environmental Education Research, 2013
This article examines the determinants of eco-friendly electronic good consumption among students at a large Australian university who have been exposed to a marketing campaign, Mobile Muster. Empirical research generally shows younger consumers to be less concerned about the environment. Similar studies demonstrate that peer pressure has a large…
Descriptors: Telecommunications, Purchasing, College Students, Foreign Countries
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Greenland, Steven J.; Moore, Catherine – Open Praxis, 2014
Swinburne University of Technology has experienced tremendous growth in open access online learning and as such is typical of the many Australian institutions that have ventured into online tertiary education. While research in online education continues to expand, comparatively little investigates students' enrolment and attrition. This research…
Descriptors: Foreign Countries, Enrollment Trends, Student Attrition, Higher Education
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Sutton-Brady, Catherine – College Teaching Methods & Styles Journal, 2008
Students often bemoan the fact that they can't see the relevance of the report they are asked to write or the case study they have to analyze. This paper introduces the use of attending an industry tradeshow as a means of making assessment more interesting and meaningful. Much has been written about the need to bring reality back to management…
Descriptors: Feedback (Response), Administrator Education, Student Evaluation, Industry
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Jones, Sandra C.; Smith, Kylie M. – Journal of Youth Studies, 2011
This study, part of a larger project examining marketing and alcohol, looked specifically at the effects of point of sale (POS) promotions on young people, with a view to providing evidence which could be used to inform policy and regulation in this area. A series of focus groups were conducted in three different locations with young people aged…
Descriptors: Evidence, Focus Groups, Purchasing, Young Adults
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Tarrant, Michael; Lyons, Kevin – Environmental Education Research, 2012
Short-term study abroad is the fastest growing area of international education and there is increasing interest in the role of modified applications of this form (e.g. faculty-led, field/environmental, and/or educational travel) in influencing global citizenship. Using an empirical database of over 650 students registered for a study abroad course…
Descriptors: Travel, International Education, Citizenship, Foreign Countries
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Savage, Glenn C. – Journal of Pedagogy, 2012
In Australia, market-based education policies promote the notion that government schools should flexibly tailor secondary education to the needs of young people and their local communities. Far from offering a "one size fits all" system, policies seek to enable clients ("parents," "students") to exercise freedom of…
Descriptors: Foreign Countries, Educational Policy, School Choice, Secondary School Teachers
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Auletta, Alex – Journal of Higher Education Policy and Management, 2000
Examines Australian government policies involved in the development and implementation of the Colombo Plan, a program that sponsored the education of Asian and Pacific students in Australia. Concludes that the Colombo Plan's original emphasis on aid has had long term effects on the marketing of Australian education to Asian foreign students. (DB)
Descriptors: Financial Support, Foreign Countries, Foreign Students, Government Role
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Humphreys, Michael S.; Cornwell, T. Bettina; McAlister, Anna R.; Kelly, Sarah J.; Quinn, Emerald A.; Murray, Krista L. – Journal of Experimental Psychology: Applied, 2010
Corporate sponsorship of sports, causes, and the arts has become a mainstream communications tool worldwide. The unique marketing opportunities associated with major events also attract nonsponsoring companies seeking to form associations with the event (ambushing). There are strategies available to brands and events which have been ambushed;…
Descriptors: Foreign Countries, Activities, Contracts, Corporate Support
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