NotesFAQContact Us
Collection
Advanced
Search Tips
Assessments and Surveys
National Longitudinal Study…1
What Works Clearinghouse Rating
Showing 1 to 15 of 132 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Danker, Stephanie Harvey – Art Education, 2014
Adolescents face complex dilemmas such as challenging issues of identity and self-concept, and struggles with building and maintaining relationships. These issues must be embraced in the art classroom. This Instructional Resource will focus on the concept of brand--connecting visual art, marketing, and psychology--and center on ideas found in the…
Descriptors: Art Education, Marketing, Advertising, Artists
Peer reviewed Peer reviewed
Direct linkDirect link
Mears, Derrick – Journal of Physical Education, Recreation & Dance, 2012
Today's high degree of technology saturation is creating a generation of learners who exhibit a distinctly different set of learning characteristics than their predecessors. These differences will require health and physical educators to investigate new and innovative strategies in an attempt to meet their unique needs. This article examines four…
Descriptors: Educational Technology, Popular Culture, Marketing, Influence of Technology
Peer reviewed Peer reviewed
Direct linkDirect link
Wiese, Nila M.; Sherman, Daniel J. – Journal of Marketing Education, 2011
This article describes and evaluates an interdisciplinary, experiential service-learning project that combined environmental studies and marketing courses at a liberal arts college over a 2-year period. The inherent tensions between these two disciplines regarding issues of environmental protection and conservation make this project's contribution…
Descriptors: Sanitation, Environmental Education, Pilot Projects, Service Learning
Peer reviewed Peer reviewed
Direct linkDirect link
Posavac, Steven S.; Posavac, Emil J. – Marketing Education Review, 2017
The authors describe the Pennies for Milk exercise, a participative classroom experience in which students generate a regression to the mean effect within the context of simulated household milk purchases. Regression to the mean is a ubiquitous threat for marketing researchers and managers but is often hard for students to understand. The Pennies…
Descriptors: Consumer Education, Simulation, Classroom Techniques, Class Activities
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Evans, W. Douglas – Future of Children, 2008
Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the…
Descriptors: Physical Activities, Health Promotion, Research Methodology, Nutrition
Peer reviewed Peer reviewed
Direct linkDirect link
Levy, Jane C. – Journal of Creativity in Mental Health, 2007
In spite of the enormous power that women wield in the marketplace, the role of women in advertisements is not commensurate with women as a powerful group. Studies demonstrate a gender bias in advertising, such that, despite their buying power, women are portrayed in stereotypical roles. This manuscript discusses ways that women are depicted in…
Descriptors: Advertising, Females, Marketing, Media Literacy
Peer reviewed Peer reviewed
Direct linkDirect link
Titus, Philip A. – Journal of Marketing Education, 2007
Despite the increasing importance of personal creativity in today's business environment, few conceptual creativity frameworks have been presented in the marketing education literature. The purpose of this article is to advance the integration of creativity instruction into marketing classrooms by presenting an applied creative marketing…
Descriptors: Business Administration Education, Marketing, Cognitive Structures, Context Effect
Peer reviewed Peer reviewed
PDF on ERIC Download full text
White, Jeffry L. – Journal of Research Practice, 2016
Notable interest was generated when Dave Tomar's book, "The Shadow Scholar: How I Made a Living Helping College Kids Cheat," was first published. While ghostwriters and paper mills have long been part of the academic landscape, a far more ominous enterprise has appeared that targets master's and doctoral students seeking assistance with…
Descriptors: Service Occupations, Scholarship, Integrity, Doctoral Dissertations
Simon, Jason – CURRENTS, 2013
The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC seal.…
Descriptors: Organizational Communication, Higher Education, Public Relations, Communication Strategies
Peer reviewed Peer reviewed
Direct linkDirect link
Raska, David; Keller, Eileen Weisenbach; Shaw, Doris – Marketing Education Review, 2013
The complexities of integrating client-based projects into marketing courses provide challenges for the instructor but produce richness of context and active learning for the student. This paper explains the integration of Web-based peer benchmarking as a means of improving student performance on client-based projects within a single semester in…
Descriptors: Benchmarking, Marketing, Business Administration Education, Web Sites
Peer reviewed Peer reviewed
Direct linkDirect link
Baggaley, Jon – Distance Education, 2014
The techniques used in massive open online courses (MOOCs) are compared with supersizing in the fast food industry. Similarities include the profit motives, marketing techniques, criticisms, industry defences, and evolution of the two controversies. While fast food restaurants strategically increase the size of their meal courses and consumer…
Descriptors: Online Courses, Large Group Instruction, Class Size, Educational Technology
Perna, Mark C. – Techniques: Connecting Education and Careers, 2005
Marketing is like the rain. Some people are quickly aware of it, while others take repeated and consistent drops for quite an extended period of time before they take action. Building on the marketing principles discussed in previous issues, the next key principle to smart marketing is the "Rain Effect." The Rain Effect is the use of consistent…
Descriptors: Marketing, Persistence, Audiences, Student Recruitment
Peer reviewed Peer reviewed
Direct linkDirect link
Gazzola, Paola; Jha-Thakur, Urmila – Environmental Education Research, 2009
This paper discusses the rationale underlying "PENTA", an EU funded Erasmus Mundus project. In doing so, it explores the challenges of internationalising and standardising European environmental assessment (EA) practice and education to a third country audience, looking at India as a case study. It is argued that the EU EA Directives are…
Descriptors: Higher Education, Foreign Countries, International Education, Program Evaluation
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Calvert, Sandra L. – Future of Children, 2008
Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the…
Descriptors: Advertising, Video Games, Audiences, Marketing
Peer reviewed Peer reviewed
Direct linkDirect link
McHugh, Sheli; Yarmey, Kristen – Journal of Web Librarianship, 2012
Near field communication is an emerging technology that allows objects, such as mobile phones, computers, tags, or posters, to exchange information wirelessly across a small distance. Though primarily associated with mobile payment, near field communication has many different potential commercial applications, ranging from marketing to nutrition,…
Descriptors: Libraries, Internet, Library Automation, Library Development
Previous Page | Next Page ยป
Pages: 1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9