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Showing 1 to 15 of 17 results Save | Export
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Dietrich, Timo; Rundle-Thiele, Sharyn; Schuster, Lisa; Connor, Jason P. – Health Education, 2016
Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…
Descriptors: Alcohol Education, Comprehensive School Health Education, Middle Schools, High Schools
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Odendahl, Wolfgang – IAFOR Journal of Education, 2017
After consistently bad results in every PISA test (Programme for International Student Assessment) and an accompanying prediction of lack of skills in its future workforce, Germany might be on track for losing out in international competition. Because of PISA's overwhelming marketing presence, its results are a major political influence. The OECD…
Descriptors: Foreign Countries, Achievement Tests, International Assessment, Secondary School Students
Tokosh, Joe – Geography Teacher, 2017
Teaching approaches in economic geography traditionally cover the effects of deindustrialization on the landscape but offer less insight into the development of services as a prominent sector, because of the longer histories of manufacturing and industrial economies (Moore and Hunt 2016). Incorporating services into economic geography curricula…
Descriptors: Geography, Geography Instruction, Lesson Plans, Class Activities
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Kelly, Colette; Clerkin, Pauline; Gabhainn, Saoirse Nic; Mulvihill, Maureen – Health Education, 2010
Purpose: Schools are thought to represent a growing marketing opportunity for food advertisers in many countries. Marketing of unhealthy food to children is linked to the increased prevalence of obesity worldwide. This paper aims to explore ways in which schools respond to commercial activity around food marketing. Design/methodology/approach: A…
Descriptors: Obesity, Merchandising, Foreign Countries, Marketing
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Kanamori, Mariano; Beck, Kenneth H.; Carter-Pokras, Olivia – Journal of School Health, 2015
Background: Around 10% of adolescent students under 18 years have current asthma. Asthmatic adolescents smoke as much or more than non-asthmatic adolescents. We explored the association between exposure to mass media and social networks' influence with asthmatic student smoking, and variations of these exposures by sex. Methods: This study…
Descriptors: Adolescents, Smoking, Diseases, Middle School Students
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Plungpongpan, Jirawan; Tiangsoongnern, Leela; Speece, Mark – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to examine the effects of university social responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be implicit or explicit, i.e., actively…
Descriptors: Foreign Countries, Universities, Private Colleges, Social Responsibility
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Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoffrey N. – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/Methodology/Approach: Conjoint…
Descriptors: Foreign Countries, Preferences, Foreign Students, Differences
Serviss, Jennifer – ProQuest LLC, 2016
This study was conducted to examine the perceptions of potential college students after participating in a recruitment presentation of a university. The focus was to conduct user research to establish some causal relationship between the design of a university marketing tool and a behavior such as the interest of potential students in the…
Descriptors: Student Attitudes, College Bound Students, Marketing, Student Recruitment
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Savage, Glenn C. – Journal of Pedagogy, 2012
In Australia, market-based education policies promote the notion that government schools should flexibly tailor secondary education to the needs of young people and their local communities. Far from offering a "one size fits all" system, policies seek to enable clients ("parents," "students") to exercise freedom of…
Descriptors: Foreign Countries, Educational Policy, School Choice, Secondary School Teachers
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Lundstrom, Ulf; Holm, Ann-Sofie – Policy Futures in Education, 2011
The development and expansion of market solutions is one of the most important changes in Swedish education in the last 30 years. The aim of the article is to describe and analyse how students and staff in upper secondary schools perceive the impact of market competition on teachers' work. Three groups of actors in two Swedish regions were…
Descriptors: Foreign Countries, Role of Education, Educational Change, Secondary Education
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Gannon, Susanne – International Journal of Qualitative Studies in Education (QSE), 2007
This paper examines a local and specific instance of the effects of neoliberal markets on individual and institutional subjects of schooling. It reviews a court case between a prestigious private girls' school and an ex-student who sued the school for failing to provide adequate supervision on a school trip to Europe during which she was raped. It…
Descriptors: Foreign Countries, Sexual Harassment, Sexuality, Court Litigation
McEneaney, Elizabeth H.; Nieswandt, Martina – Globalisation, Societies and Education, 2006
Organisational ecology and world cultural perspectives are used to analyse the struggle of the former East German textbook publisher Volk und Wissen after reunification. We argue that the normative expectations of Western Germany with respect to instructional materials clearly emulate world cultural principles, and so Volk und Wissen's transition…
Descriptors: Foreign Countries, Textbooks, Publishing Industry, Textbook Publication
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Artz, Lynn; Macaluso, Maurizio; Kelaghan, Joseph; Austin, Harland; Fleenor, Michael; Robey, Lawrence; Hook, III, Edward W.; Brill, Ilene – Behavior Modification, 2005
This article describes a 1-hour behavioral intervention designed to promote female condoms and safer sex to women at a high risk for sexually transmitted diseases (STDs). The intervention includes a promotional videotape; a skills-oriented counseling session with a nurse clinician; assorted take-home items, including a videotape for men; and free…
Descriptors: Patients, Marketing, Intervention, Females
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Brown, Amy – Policy Futures in Education, 2017
Scholars who document neoliberal trends in education argue that privatization and corporatization in schools is dehumanizing and discourages democratic participation. These scholars assert that neoliberal education policies heighten social inequity by emphasizing individualism, marketability and colorblindness without interrogating social…
Descriptors: Ethnography, Neoliberalism, Educational Trends, Educational Policy
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Blanchard, Hervé; Coléno, Yves-Patrick – Journal of Social Science Education, 2015
In France, syllabuses and teachings of economics have changed a lot in first degrees and at the high school as well since their creation. Wondering whether this imperceptible transformation does not lead finally the subject towards a regression as for its ambitions, by impoverishing it, we analyse these evolutions. Concentrating our work on the…
Descriptors: Economics Education, Lexicology, Educational Change, Educational Practices
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