The influence of fonts in marketing education may be underestimated as font usage/selection may benefit both department programs and courses in terms of attracting students and enhancing student learning outcomes. Across four studies, this research examines the effects of handwritten fonts on student inferences from course information. A course…

Set in the Capitalocene, this conceptual paper examines 'sustainability' in ecological education through a posthuman lens. I demonstrate how the Deleuzoguattarian concept of the refrain helps reconfigure the function of 'sustainability' as an affective force of unstable-stabilizing when facing increasingly violent climate crisis events. Currently,…

This brief examines how specific college affordability policies and practices at the federal, state, and institutional levels can be strengthened to close racial equity gaps in college affordability and completion and to support widespread diversity and representation in higher education. By increasing access to financial aid and shifting the way…

Objective: Internet and development of digital media as a tool for online promotions provides avenues for early recruitment of college students into risky drinking. The objective of the study was to examine prevalence of alcohol promotions on web-based media and its possible effects on alcohol drinking by sex among college students in Kenya.…

Purpose: Despite promising conceptual developments in value co-creation behaviors, the scholarly attention afforded to the importance of the university website features in strengthening the university brand image and reputation through students' value co-creation behaviors is limited. University website features are conceptualized as a…

We analyze the role of institutional founding conditions and institutional legacy for universities' self-representation in terms of diversity. Based on 374 universities located in the Czech Republic, France, Germany, Hungary, Italy, and Poland, we can differentiate between a more idealistic understanding (logic of inclusion and equality) and a…

Purpose: This study offers insight on the impact of virtual team projects (VTPs) of varying types (global vs domestic teams, technology vs non-tech projects) on competency and anxiety outcomes during the COVID-19 pandemic. Design/methodology/approach: Paired-sample t-tests and ANOVA tests were performed on student survey responses pre- and…