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Sudhir, Subin; Unnithan, Anandakuttan B. – e-Journal of Business Education and Scholarship of Teaching, 2018
The case study is a very popular pedagogical tool in management education, especially in international business, marketing and strategy courses. Substantial literature exists about the effectiveness of case studies, but there is a lack of studies on empirical evaluation of their effectiveness in the classroom and subsequent contribution to…
Descriptors: Learner Engagement, Case Method (Teaching Technique), Business Administration Education, Student Attitudes
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Gazzola, Paola; Jha-Thakur, Urmila – Environmental Education Research, 2009
This paper discusses the rationale underlying "PENTA", an EU funded Erasmus Mundus project. In doing so, it explores the challenges of internationalising and standardising European environmental assessment (EA) practice and education to a third country audience, looking at India as a case study. It is argued that the EU EA Directives are…
Descriptors: Higher Education, Foreign Countries, International Education, Program Evaluation
Mahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Purpose: There is a rapid growth of technical education in the last decade in terms of the number of institutes and intake capacity in India but with improper and non-directional development. As per AICTE reports, there is a noticeable gap in between the actual number of enrollments and intake capacity of these institutes. In the year 2015-16, 46%…
Descriptors: Foreign Countries, Enrollment Trends, College Choice, Postsecondary Education
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Idris, Muhammad Zaffwan; Whitfield, T. W. Allan – Journal of Marketing for Higher Education, 2014
Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…
Descriptors: Universities, Higher Education, Marketing, Advertising
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Raj, Rahul; Srivastava, Kailash B. L. – Learning Organization, 2016
Purpose: This paper has three purposes--first, to establish the direction of relationship between market orientation (MO) and organizational learning (OL); second, to assess the effect of MO and OL on organizational innovativeness (OI); and third, to examine the mediating role of OL on the relationship between MO and innovativeness.…
Descriptors: Organizational Culture, Learning, Marketing, Innovation
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Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; Ong, Fon Sim – Journal of Marketing for Higher Education, 2016
Over the last decade, international branch campuses have been established by universities from developing countries as well as developed countries. Little research has been conducted into students' perceptions of branch campuses from different countries, or how universities from different countries compete in the increasingly competitive market. A…
Descriptors: Higher Education, Delivery Systems, Comparative Education, Comparative Analysis