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Boninger, Faith; Molnar, Alex – Commercialism in Education Research Unit, 2016
Digital technologies used by marketers continue to evolve. Sophisticated and personalized, they help ensure that today's children and adolescents are constantly connected and available to advertisers wherever they may roam. Moreover, because digital technologies enable extensive personalization, they amplify opportunities for marketers to take…
Descriptors: Privacy, Information Security, Student Records, Data Collection
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Lindle, Jane C. – NASSP Bulletin, 1989
Principals must realize the positive effects that marketing can have on improving schools and building support for them. Market analysis forces clarification of the competing needs and interests present in the community. The four marketing phases are needs assessment, analysis, goal setting, and public relations and advertising. (MLH)
Descriptors: Accountability, Community Relations, Elementary Secondary Education, Goal Orientation
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English, Rebecca – Australian Educational Researcher, 2009
The move to a market model of schooling has seen a radical restructuring of the ways schooling is "done" in recent times in Western countries. Although there has been a great deal of work to examine the effects of a market model on local school management (LSM), teachers' work and university systems, relatively little has been done to…
Descriptors: School Choice, Foreign Countries, Competition, Free Enterprise System
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Sukarieh, Mayssoun; Tannock, Stuart – Journal of Education Policy, 2009
The literature on school commercialism, despite a number of successes in battling advertising and marketing in schools, has often seemed to only scratch the surface of corporatization of K-12 education. While condemning corporations who seek to sell brand-name products to kids in schools is a relatively straightforward matter, critiquing corporate…
Descriptors: Elementary Secondary Education, Ideology, Corporations, School Business Relationship
England, Crystal M. – 2003
Concerned with the intrusion of corporate interests into American classrooms, this book presents a case against the business model of educational administration. In each of its seven chapters the book explores how and why the school-business model does not and cannot work. Chapter 1 provides an overview of the expectations currently placed on…
Descriptors: Academic Standards, Business Responsibility, Curriculum, Educational Administration
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Karsten, Sjoerd; Visscher, Adrie; De Jong, Tim – Comparative Education, 2001
Publication of school rankings based on raw data for various performance indicators was found to influence school choice and mobility strategies for elite and middle-class parents in England and France. Rather than promoting school improvement, publication led to unintended school coping strategies, such as marketing activities, student exclusion…
Descriptors: Accountability, Educational Quality, Elementary Secondary Education, Foreign Countries
McDermott, Robert J.; Mayer, Alyssa B. – American Journal of Health Education, 2011
Background: Launched 50 years ago, the School Health Education Study (SHES) examined the health education offerings in 135 public school systems, in 38 states, and over 1100 elementary schools and 350 secondary schools. In its second year, knowledge surveys were administered to students in grades 6, 9 and 12 at many of these schools. Analysis of…
Descriptors: Curriculum Development, Comprehensive School Health Education, Program Effectiveness, Advocacy
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Hershman, James H., Jr. – Journal of Negro Education, 1983
Describes the difficulties encountered by Virginia localities in marketing their school bonds in years immediately following the "Brown" decision (1954-1959). (GC)
Descriptors: Community Attitudes, Desegregation Effects, Economic Factors, Educational Finance
Congress of the U.S., Washington, DC. House Select Committee on Children, Youth, and Families. – 1992
A congressional hearing examined the effects of alcohol labeling and marketing on Native American health and culture. The focus of the hearing was on "Crazy Horse" malt liquor, a product named for the spiritual and political leader of the Native American Sioux. Following opening remarks by presiding committee chairwoman, Patricia…
Descriptors: Alcohol Abuse, Alcohol Education, Alcoholic Beverages, American Indian Culture
McGinty, Tony; And Others – Electronic Learning, 1987
Discusses trends in educational software and the effects of new developments on publishers and on the computer industry. Marketing prospects for software are examined, and recent advances are highlighted, including integrated learning systems, skill-based software, software tied to textbooks, networking, and freeware. (LRW)
Descriptors: Computer Assisted Instruction, Computer Networks, Courseware, Curriculum Development
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Morris, Christine Ballengee – Journal of Multicultural and Cross-cultural Research in Art Education, 1996
Examines the effects of institutionalized appropriation and colonization on mountain cultural artists, arts, and arts education in West Virginia. Interview excerpts convey the conflict between institutional representatives and mountain cultural artists regarding questions about authenticity, artistic intentions, marketing, and who should teach…
Descriptors: Acculturation, Art Education, Art Products, Arts Centers
Grubb, Henry J. – Techniques, 1987
Because Blacks have not taken full advantage of the opportunities that have arisen in higher education, a program using such techniques as self-efficacy, modeling, and social marketing should be implemented to effect a change in the attitude of Black community toward formal education. (CB)
Descriptors: Academic Persistence, Attitude Change, Black Attitudes, Economically Disadvantaged
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Balsera, Maria Ron; Dorsi, Delphine; Termes, Andreu; Bonal, Xavier; Verger, Antoni; Gonzalez Diaz, Javier – Compare: A Journal of Comparative and International Education, 2016
Privatisation of education is on the rise, being offered as the best alternative to achieve universal education and improve its quality and cost-efficiency. However, the benefits of the entry of private providers in education are highly controversial and tend to be judged in terms of market criteria such as choice and efficiency, neglecting the…
Descriptors: Cost Effectiveness, Civil Rights, Educational Legislation, Privatization
Bernstein, Hamutal; Martin, Carlos; Eyster, Lauren; Anderson, Theresa; Owen, Stephanie; Martin-Caughey, Amanda – Urban Institute, 2015
The Urban Institute conducted an implementation and participant-outcomes evaluation of the Alaska Native Science & Engineering Program (ANSEP). ANSEP is a multi-stage initiative designed to prepare and support Alaska Native students from middle school through graduate school to succeed in science, technology, engineering, and math (STEM)…
Descriptors: Program Evaluation, Alaska Natives, American Indian Students, STEM Education
Kincheloe, Joe L.; Staley, George – Curriculum Review, 1983
Briefly discusses propaganda of the past four decades, defines the term, reviews its earliest uses, and outlines today's propaganda vehicles--mass media, special interest groups, and marketing techniques. A propaganda analysis program for educating today's youth is proposed which includes eight questions for evaluating the source of media…
Descriptors: Communism, Curriculum Development, Definitions, Educational History
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