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Treen, Emily; Atanasova, Christina; Pitt, Leyland; Johnson, Michael – Journal of Marketing Education, 2016
Marketing instructors using simulation games as a way of inducing some realism into a marketing course are faced with many dilemmas. Two important quandaries are the optimal size of groups and how much of the students' time should ideally be devoted to the game. Using evidence from a very large sample of teams playing a simulation game, the study…
Descriptors: Marketing, Business Administration Education, Educational Games, Computer Simulation
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Fugh-Berman; Adriane J.; Scialli, Anthony R.; Bell, Alicia M. – Journal of Continuing Education in the Health Professions, 2010
Many studies have shown that pharmaceutical marketing affects prescribing choices. Studies that have assessed the effects of educational interventions on perceptions of pharmaceutical promotion have found mixed results. This study assesses the short-term effects of an educational intervention about marketing tactics on the attitudes and fund of…
Descriptors: Medical Education, Professional Continuing Education, Medical Students, Physicians
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Luke, Douglas; Justice, Madeline – Administrative Issues Journal: Connecting Education, Practice, and Research, 2016
Adult enrollment in higher education institutions has grown significantly during the last decade, with students aged 25 and older attending 4-year institutions at higher rates than before. In the 21st century, few can improve their socioeconomic status or advance professionally without higher education. Colleges and universities must consider this…
Descriptors: Learning Motivation, Business Administration Education, Accounting, Finance Occupations
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McHugh, Sheli; Yarmey, Kristen – Journal of Web Librarianship, 2012
Near field communication is an emerging technology that allows objects, such as mobile phones, computers, tags, or posters, to exchange information wirelessly across a small distance. Though primarily associated with mobile payment, near field communication has many different potential commercial applications, ranging from marketing to nutrition,…
Descriptors: Libraries, Internet, Library Automation, Library Development
Kennamer, Michael A.; Campbell, J. David – Techniques: Connecting Education and Careers (J1), 2011
In 2009, "Community College Week" named Northeast Alabama Community College (NACC) one of the fastest growing community colleges in America. In the early 2000s, the college, which is located in the rural Appalachian region of Alabama, had begun efforts to increase enrollment. These efforts included providing online registration, online…
Descriptors: Community Colleges, Adult Learning, Adult Students, Educational Opportunities
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Sager, Fritz – Journal of Vocational Education and Training, 2008
The dual system of vocational training, utilising both company training and vocational school attendance, is generally acknowledged to be a successful model for reducing youth unemployment. However, the decreasing number of training opportunities in countries with this system poses a crisis for the approach. One strategy for overcoming the problem…
Descriptors: Foreign Countries, Vocational Education, Apprenticeships, Marketing
Barto, Thomas Peter – ProQuest LLC, 2011
Global electronic markets will profoundly impact commerce in the 21 st century. Brick-and-mortar retailers are using technology for electronic marketing purposes where the familiar layout of the physical store becomes a maze of pulldown menus, product indices, and search features creating a new unknown for consumers and concerns for information…
Descriptors: Internet, Vendors, Information Policy, Business Administration
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Stevens, Hilary – Campus-Wide Information Systems, 2008
Purpose: The purpose of this paper is to present the findings of an evaluative case study that used an electronic portfolio to enhance the employability of older adults. The evaluation sought to identify programme effects and highlight the factors that were instrumental in generating them. Design/methodology/approach: Qualitative inquiry methods…
Descriptors: Portfolios (Background Materials), Employment Potential, Mentors, Adults
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Auta, Sarah Jehu; Abdullahi, Yusuf M.; Nasiru, Mohammed – Journal of Agricultural Education and Extension, 2010
The study aimed at assessing rural youth participation in agriculture, their access to production resources and services and the effects of youths' access to inputs and services on farm productivity and youths' welfare. The study was conducted in three states (each randomly selected from the three agro-ecological zones of northern Nigeria). Two…
Descriptors: Rural Youth, Agricultural Production, Foreign Countries, Agriculture
Lee, Byeong Cheol – ProQuest LLC, 2011
Tourism is a growing and significant component of the world economy and competition for tourism revenues is intense. For countries or regions seeking community development through tourism, communication strategies are an essential element of success. The Internet plays an increasingly large role in how we communicate in the 21st century and with…
Descriptors: Tourism, Community Development, Communication Strategies, Travel
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Hansen, Robert J.; McClure, William S.; Parkes, Sandra – Continuing Higher Education Review, 2009
Without question, the current economic downturn is at the forefront of conversations in continuing higher education. Yet as recently as March 2008, this was not the case for continuing education (CE) professionals, according to surveys conducted by University Continuing Education Association (UCEA). In 2007-2008, each of UCEA's four commissions…
Descriptors: Economic Climate, Financial Problems, Continuing Education, Higher Education
Leininger, Lisa Janzen – ProQuest LLC, 2011
The worksite can be an effective arena to elicit health behavior change. Worksite health promotion programs now exist in 90% of all companies with more than 50 employees. These programs have become prevalent due to the high rates of obesity and lifestyle related diseases that are present in the United States. The purpose of this study was to…
Descriptors: Campuses, Obesity, Employees, Physical Activities
Claybaugh, Craig C. – ProQuest LLC, 2010
Technology upgrades are an inevitable part of dealing with any man-made invention utilized for productive gain. One key technology used for productive gain within a firm is enterprise software, specifically a firm's Enterprise Resource Planning (ERP) system. After the adoption of an ERP system, an organization is perpetually faced with the…
Descriptors: Computer Software, Program Effectiveness, Environmental Influences, Technological Advancement
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Artz, Lynn; Macaluso, Maurizio; Kelaghan, Joseph; Austin, Harland; Fleenor, Michael; Robey, Lawrence; Hook, III, Edward W.; Brill, Ilene – Behavior Modification, 2005
This article describes a 1-hour behavioral intervention designed to promote female condoms and safer sex to women at a high risk for sexually transmitted diseases (STDs). The intervention includes a promotional videotape; a skills-oriented counseling session with a nurse clinician; assorted take-home items, including a videotape for men; and free…
Descriptors: Patients, Marketing, Intervention, Females
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Sukarieh, Mayssoun; Tannock, Stuart – Journal of Education Policy, 2009
The literature on school commercialism, despite a number of successes in battling advertising and marketing in schools, has often seemed to only scratch the surface of corporatization of K-12 education. While condemning corporations who seek to sell brand-name products to kids in schools is a relatively straightforward matter, critiquing corporate…
Descriptors: Elementary Secondary Education, Ideology, Corporations, School Business Relationship
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