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Showing 1 to 15 of 51 results Save | Export
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Lee, Chia Kun; Chen, Hsin Chu – Universal Journal of Educational Research, 2018
Higher education in Taiwan faces various challenges, such as the low-birth rate, blurred positioning, and lack of marketing concepts. In order to sustain, more effect strategies and actions resource should be implemented to enhance service of the colleges and universities. Therefore, image asset management becomes a critical start. This study aims…
Descriptors: Foreign Countries, Colleges, Reputation, Delphi Technique
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Farhan, Bayan Yousef – Interchange: A Quarterly Review of Education, 2017
Financial challenges have forced many publicly funded academic institutions in Ontario to adopt a corporate model and to use market tools to compete in the higher education market and maintain their enrolment and revenue levels. This study has analyzed how competition affects publicly funded universities in Ontario. Competition was examined by…
Descriptors: Foreign Countries, Competition, Higher Education, Commercialization
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Odendahl, Wolfgang – IAFOR Journal of Education, 2017
After consistently bad results in every PISA test (Programme for International Student Assessment) and an accompanying prediction of lack of skills in its future workforce, Germany might be on track for losing out in international competition. Because of PISA's overwhelming marketing presence, its results are a major political influence. The OECD…
Descriptors: Foreign Countries, Achievement Tests, International Assessment, Secondary School Students
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Lang, Guido; Ceccucci, Wendy – Information Systems Education Journal, 2014
The Google Online Marketing Challenge is a global student competition in which teams are given $250 to develop and run an online advertising campaign for a business or non-profit organization over a three-week period. Despite the fact that 50,000 students have competed in the Challenge since its inception in 2008, relatively little is known about…
Descriptors: Marketing, Internet, Information Systems, Experiential Learning
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El-Kassar, Abdul-Nasser; Makki, Dania; Gonzalez-Perez, Maria Alejandra – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student-university identification and student loyalty. It also examines the mediating effect of student-university identification and the moderating effect of the perceived importance of USR. A comparative study is…
Descriptors: Cross Cultural Studies, Foreign Countries, Social Responsibility, Student Attitudes
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Tobolowsky, Barbara F.; Lowery, John Wesley – Journal of Marketing for Higher Education, 2014
Using ideological analysis as a frame, researchers analyzed institutionally created commercials (PSAs) that appeared in 28 U.S. college football bowl games over a seven-year period (2003-2009) to better understand the universities' brands as represented in these advertisements. They found many common elements such as showing traditional…
Descriptors: Marketing, Team Sports, College Athletics, Advertising
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Hartley, David – British Journal of Educational Studies, 2008
The marketisation of education in England began in the 1980s. It was facilitated by national testing (which gave objective and comparable information to parents), and by the New Public Management (which introduced a posteriori funding and competition among providers). Now a new complementary phase of marketisation is being introduced:…
Descriptors: Educational Change, Foreign Countries, Educational Policy, Educational History
Conroy, Carissa Marie – ProQuest LLC, 2016
Intercollegiate athletics are a multi-million-dollar business on which many universities strive to become dependent for economic profits and marketing leverage. The increased commercialization and revenues of collegiate sports have drawn attention to the overall college experiences of student-athletes, specifically those in revenue generating…
Descriptors: College Athletics, Athletes, College Students, Team Sports
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Lundstrom, Ulf; Holm, Ann-Sofie – Policy Futures in Education, 2011
The development and expansion of market solutions is one of the most important changes in Swedish education in the last 30 years. The aim of the article is to describe and analyse how students and staff in upper secondary schools perceive the impact of market competition on teachers' work. Three groups of actors in two Swedish regions were…
Descriptors: Foreign Countries, Role of Education, Educational Change, Secondary Education
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Humphreys, Michael S.; Cornwell, T. Bettina; McAlister, Anna R.; Kelly, Sarah J.; Quinn, Emerald A.; Murray, Krista L. – Journal of Experimental Psychology: Applied, 2010
Corporate sponsorship of sports, causes, and the arts has become a mainstream communications tool worldwide. The unique marketing opportunities associated with major events also attract nonsponsoring companies seeking to form associations with the event (ambushing). There are strategies available to brands and events which have been ambushed;…
Descriptors: Foreign Countries, Activities, Contracts, Corporate Support
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Xiao, Sarah Hong; Nicholson, Michael – Journal of Organizational Behavior Management, 2010
Who is most responsible for the proliferation of counterfeit goods--the illicit purveyor of such products or the consumer who procures them? This paper seeks to address this question by presenting a behavior analysis of counterfeit marketing firms in China and the interdependent relationships between legitimate retailers, consumers, and the…
Descriptors: Foreign Countries, Marketing, Administrative Organization, Deception
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English, Rebecca – Australian Educational Researcher, 2009
The move to a market model of schooling has seen a radical restructuring of the ways schooling is "done" in recent times in Western countries. Although there has been a great deal of work to examine the effects of a market model on local school management (LSM), teachers' work and university systems, relatively little has been done to…
Descriptors: School Choice, Foreign Countries, Competition, Free Enterprise System
Nyheim, Peter – ProQuest LLC, 2012
In recent years, more organizations, including restaurants, have concerned themselves with sustainability. As with any new endeavor, guidance is needed. The purpose of this study was to investigate factors that lead to environmentally sustainable practices in the restaurant industry. Using Rogers' Diffusion of Innovation Theory as a…
Descriptors: Dining Facilities, Sustainability, Qualitative Research, Employee Attitudes
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Kalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition
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Min, Byung S.; Falvey, Rod – Higher Education: The International Journal of Higher Education Research, 2018
Study at a foreign university can be an important way of developing international human capital. We investigate factors affecting international student flows for higher education and their consequences for bilateral market integration in Australia. Estimation results demonstrate that income, cost competitiveness, migration network effects and…
Descriptors: Foreign Countries, Study Abroad, Human Capital, Income
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