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Ting, Shueh-Chin – Educational Administration Quarterly, 2011
Purpose: After reviewing previous research, this study found that few school or educational studies have simultaneously explored both internal marketing and organizational commitment, and of those that have, only direct effects were examined. This study clarifies the relationship between school organization's internal marketing and teachers'…
Descriptors: Foreign Countries, Elementary School Teachers, School Organization, Employer Employee Relationship
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Tsai, Chia-Wen; Hsu, Pi-Fang; Tseng, Hsueh-Ju – International Journal of Information and Communication Technology Education, 2013
This research focuses on exploring the effects of game-based learning (GBL) and self-regulated learning (SRL) on promoting students' learning and the interactions between teachers, students and peers. The experiment designed for this study was conducted in the course of "Media Marketing Management". The effects of GBL, SRL, and their…
Descriptors: Educational Games, Computer Games, Independent Study, Interaction
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Lee, Chia Kun; Chen, Hsin Chu – Universal Journal of Educational Research, 2018
Higher education in Taiwan faces various challenges, such as the low-birth rate, blurred positioning, and lack of marketing concepts. In order to sustain, more effect strategies and actions resource should be implemented to enhance service of the colleges and universities. Therefore, image asset management becomes a critical start. This study aims…
Descriptors: Foreign Countries, Colleges, Reputation, Delphi Technique
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Chen, Chin-Tsu – Higher Education Studies, 2016
This study aimed to find how the brand image and satisfaction of universities influence university students' word-of-mouth behavior, including the sharing of satisfying experiences and recommendations to others. This study conducted a questionnaire survey and distributed 400 questionnaires to students and graduates of universities in Taiwan; 336…
Descriptors: Marketing, Universities, Student Attitudes, Questionnaires
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Hung, Wei-Hsi; Hsieh, Pei-Hsuan; Huang, Yao-De – International Review of Research in Open and Distributed Learning, 2018
The use of e-textbooks has become popular in certain countries, yet there is debate in the literature about whether it is advantageous to adopt e-textbooks and if they positively influence students' learning and performance. Prior studies on the acceptance of e-textbooks were mainly based on one theoretical perspective, and did not differentiate…
Descriptors: Electronic Publishing, Textbooks, College Students, Student Attitudes
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Chang, Wei-Lung; Liu, Hsiang-Te; Lin, Tai-An; Wen, Yung-Sung – Adolescence (San Diego): an international quarterly devoted to the physiological, psychological, psychiatric, sociological, and educational aspects of the second decade of human life, 2008
The purpose of this research was to study the relationship between family communication structure, vanity trait, and related consumption behavior. The study used an empirical method with adolescent students from the northern part of Taiwan as the subjects. Multiple statistical methods and the SEM model were used for testing the hypotheses. The…
Descriptors: Family Relationship, Adolescents, Marketing, Foreign Countries
Liu, Tung-Hsuan – ProQuest LLC, 2012
In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…
Descriptors: Online Systems, Purchasing, Intention, Retailing
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Wang, Liz C.; Gault, John; Christ, Paul; Diggin, Patricia A. – Journal of Marketing for Higher Education, 2016
Participation in study abroad programs (SAPs) is widely viewed as offering important professional and personal benefits for college students. This study applies the "Theory of Reasoned Action" [Ajzen, I., & Fishbein, M. (1980) and "Understanding attitudes and predicting social behavior," Englewood Cliffs, NJ:…
Descriptors: Study Abroad, Social Influences, Intention, Student Participation
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Wang, Cheng-Cai; Chen, Chin-Tsu; Chen, Chun-Fu – Educational Studies, 2012
This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…
Descriptors: Universities, Foreign Countries, Structural Equation Models, Reputation
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Mok, Ka-ho – Journal of Education Policy, 2000
Discusses globalization effects on national policy in Taiwan, focusing on how the higher education sector has transformed itself under the global tide of marketization and decentralization. Although globalization trends are clear, the nation-state is still a powerful actor in shaping national development and resolving global-national tensions.…
Descriptors: Decentralization, Developing Nations, Educational Finance, Educational Improvement