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Yildiz, Suleyman M. – Universal Journal of Educational Research, 2016
Due to their important roles in organizational performance, internal marketing and organizational citizenship behavior have become more interesting subjects among researchers and practitioners. However, empirical research is limited in the literature, and the relationship between these two variables in higher educational institutions is not clear.…
Descriptors: Foreign Countries, Higher Education, Universities, Marketing
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Royo-Vela, Marcelo; H├╝nermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
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Gottlieb, Udo Rainer; Beatson, Amanda – Journal of Marketing for Higher Education, 2018
Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and despite multi-million-dollar investments, little is known about the impact they have on the…
Descriptors: Decision Making, Foreign Students, Student Recruitment, Activities
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Farhan, Bayan Yousef – Interchange: A Quarterly Review of Education, 2017
Financial challenges have forced many publicly funded academic institutions in Ontario to adopt a corporate model and to use market tools to compete in the higher education market and maintain their enrolment and revenue levels. This study has analyzed how competition affects publicly funded universities in Ontario. Competition was examined by…
Descriptors: Foreign Countries, Competition, Higher Education, Commercialization
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White, Jeffry L. – Journal of Research Practice, 2016
Notable interest was generated when Dave Tomar's book, "The Shadow Scholar: How I Made a Living Helping College Kids Cheat," was first published. While ghostwriters and paper mills have long been part of the academic landscape, a far more ominous enterprise has appeared that targets master's and doctoral students seeking assistance with…
Descriptors: Service Occupations, Scholarship, Integrity, Doctoral Dissertations
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Winter, Emma; Chapleo, Chris – Journal of Further and Higher Education, 2017
In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However, there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors…
Descriptors: Universities, Higher Education, College Choice, Foreign Countries
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Robinson, Nadine M.; Celuch, Kevin G. – Journal of Marketing for Higher Education, 2016
In order to produce distinctiveness that leads to competitive advantage, higher education institutions must remain cognizant that students are co-creators. Thus, to create genuine value in educational service delivery, there is a need for a more highly developed understanding of the student-institutional intersection. The present research…
Descriptors: Higher Education, Marketing, Student Attitudes, Feedback (Response)
Simon, Jason – CURRENTS, 2013
The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC seal.…
Descriptors: Organizational Communication, Higher Education, Public Relations, Communication Strategies
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Payan, Janice; Reardon, James; McCorkle, Denny E. – Journal of Marketing Education, 2010
Two trends in marketing higher education include (a) growing opportunities for intercultural encounters in the classroom and (b) a growing concern about student academic honesty. Research regarding the relationship between specific cultural measures and academic honesty is sparse in the context of marketing and business programs in higher…
Descriptors: Higher Education, Cultural Pluralism, Student Behavior, Marketing
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Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
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Baggaley, Jon – Distance Education, 2014
The techniques used in massive open online courses (MOOCs) are compared with supersizing in the fast food industry. Similarities include the profit motives, marketing techniques, criticisms, industry defences, and evolution of the two controversies. While fast food restaurants strategically increase the size of their meal courses and consumer…
Descriptors: Online Courses, Large Group Instruction, Class Size, Educational Technology
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Gibbs, Paul – International Journal of Educational Management, 2008
Purpose: In this conceptual discussion paper the author seeks to suggest that marketing as a technology of the market has contributed to the foreshortening of educational horizons within which we act or observe but can only hold for declining durations. To satisfy this demand for more in time, marketing has contributed to the commoditisation of…
Descriptors: Higher Education, Lifelong Learning, Marketing, Foreign Countries
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Kalafatis, Stavros; Ledden, Lesley – Studies in Higher Education, 2013
The marketisation of higher education has led to the need for universities to apply marketing concepts normally associated with commercial markets to the educational context. Consumer value, which considers how consumers perceive the outcomes of their consumption experiences, is one such concept. This study examines the impact that students'…
Descriptors: Foreign Countries, Higher Education, Educational Benefits, Commercialization
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Luke, Douglas; Justice, Madeline – Administrative Issues Journal: Connecting Education, Practice, and Research, 2016
Adult enrollment in higher education institutions has grown significantly during the last decade, with students aged 25 and older attending 4-year institutions at higher rates than before. In the 21st century, few can improve their socioeconomic status or advance professionally without higher education. Colleges and universities must consider this…
Descriptors: Learning Motivation, Business Administration Education, Accounting, Finance Occupations
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Darwin, Stephen – Higher Education Research and Development, 2016
Student feedback-based evaluation performs a significant social role in framing perceptions of the quality of teaching in contemporary Australian higher education. Yet its emergence is a relatively recent phenomenon, having only been in widespread application since the mid-1980s. The early manifestations of student feedback-based evaluation came…
Descriptors: Feedback (Response), Higher Education, Foreign Countries, Quality Assurance
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