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Showing 1 to 15 of 92 results Save | Export
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Levy, Jane C. – Journal of Creativity in Mental Health, 2007
In spite of the enormous power that women wield in the marketplace, the role of women in advertisements is not commensurate with women as a powerful group. Studies demonstrate a gender bias in advertising, such that, despite their buying power, women are portrayed in stereotypical roles. This manuscript discusses ways that women are depicted in…
Descriptors: Advertising, Females, Marketing, Media Literacy
Simon, Jason – CURRENTS, 2013
The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC seal.…
Descriptors: Organizational Communication, Higher Education, Public Relations, Communication Strategies
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Balci, Velittin; Özgen, Caner – Journal of Education and Training Studies, 2017
A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…
Descriptors: Semiotics, Advertising, Mass Media Effects, Athletics
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Kanamori, Mariano; Beck, Kenneth H.; Carter-Pokras, Olivia – Journal of School Health, 2015
Background: Around 10% of adolescent students under 18 years have current asthma. Asthmatic adolescents smoke as much or more than non-asthmatic adolescents. We explored the association between exposure to mass media and social networks' influence with asthmatic student smoking, and variations of these exposures by sex. Methods: This study…
Descriptors: Adolescents, Smoking, Diseases, Middle School Students
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Jan, Muhammad Tahir; Ammari, Djihane – Journal of Marketing for Higher Education, 2016
This paper mainly aims to identify the impact of online advertising on students' decision-making and their choice of higher education institutions. Data for this study were collected from 350 students from various Malaysian universities using self-administered questionnaires. The acquired data went through an exhaustive process to ensure that it…
Descriptors: Foreign Countries, Advertising, Internet, Student Attitudes
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Calvert, Sandra L. – Future of Children, 2008
Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the…
Descriptors: Advertising, Video Games, Audiences, Marketing
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Guarda, Rebeka F.; Ohlson, Marcia P.; Romanini, Anderson V. – Education for Information, 2018
Based on recent political happenings, such as Brexit (UK) and the election of Donald Trump (USA), it has become clear that political marketing has been using 'Big Data' intensively. Information gathered from social media networks is organized into digital environments and has the power to determine the outcome of elections, plebiscites and popular…
Descriptors: Social Media, Deception, Public Opinion, Mass Media Effects
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Belova, Nadja; Chang Rundgren, Shu-Nu; Eilks, Ingo – Studies in Science Education, 2015
We are living in an increasingly diverse media landscape, with advertising a significant part of this. There appears to be unanimous agreement that the ability to critically examine and make rational decisions about advertising is indispensable for contemporary citizens. Students need to develop critical thinking skills in order to evaluate…
Descriptors: Science Education, Advertising, Literature Reviews, Media Literacy
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Tobolowsky, Barbara F.; Lowery, John Wesley – Journal of Marketing for Higher Education, 2014
Using ideological analysis as a frame, researchers analyzed institutionally created commercials (PSAs) that appeared in 28 U.S. college football bowl games over a seven-year period (2003-2009) to better understand the universities' brands as represented in these advertisements. They found many common elements such as showing traditional…
Descriptors: Marketing, Team Sports, College Athletics, Advertising
Brazington, Alicia – Campus Technology, 2012
These days, branding is everything. Marketers go all out to position their product, control its image, and spin the message. For marketers at the nation's colleges and universities, the stakes are especially high. After all, they are entrusted with the image of institutions that have, in some cases, spent centuries building up their brand…
Descriptors: Marketing, Student Recruitment, Higher Education, Social Networks
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Mikhailovna, Nikolaeva Evgeniya; Dmitrievich, Schelkunov Mikhail – International Education Studies, 2014
Being a powerful social trend glamour culture has significant effect on a high education that results in the phenomenon of glamorous education (glam-education). Prerequisites of this type of education are democratization of high school that introduces stereotypes of glam-culture in educational environment; commercialization of education that uses…
Descriptors: Educational Practices, Educational Change, Popular Culture, Student Surveys
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Keller, Sarah N.; Otjen, A. J. – Journal of Marketing Education, 2007
This article describes an interdisciplinary, experiential learning project that combined marketing and communications courses at a state university. Two professors from different colleges partnered with a domestic violence center to enable students to create a community-based social marketing campaign. Student assessments indicated success in…
Descriptors: Family Violence, Prevention, Educational Objectives, Experiential Learning
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Kensicki, Marybeth – Forum on Public Policy Online, 2018
Years ago, before smoking was passé, Virginia Slims cigarettes had the marketing slogan: "We've come a long way baby." Now women must ask themselves if, in fact, they really have advanced. The question is what have we learned throughout the last several decades, maybe even last two or three centuries. Unfortunately, some of that learning…
Descriptors: Females, Feminism, History, Social Attitudes
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Mansouri, Zoulal; Mrabet, Youssef – International Journal of Education and Literacy Studies, 2013
Online reputation management (ORM), a component of e-marketing, has grown so fast over the past few years and has become increasingly significant to internet users. The permanence of the content generated on the net, mainly on social networks, has become a huge issue to consider. Because they live in this digital age, digital natives have a major…
Descriptors: Foreign Countries, Reputation, College Students, Social Media
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Spieldenner, Andrew R.; Castro, Christian F. – Communication Education, 2010
In the third decade of HIV/AIDS in the U.S., African American gay and bisexual men constitute the largest growing part of those testing HIV-positive. Education and prevention efforts are being refocused on this population, but there has been a dearth of research on health promotion efforts specifically tailored for this marginalized group. This…
Descriptors: Health Promotion, Prevention, Homosexuality, Content Analysis
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