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Estelami, Hooman – American Journal of Business Education, 2016
One of the fundamental drivers of the growing use of distance learning methods in modern business education has been the efficiency gains associated with this method of educational delivery. Distance methods benefit both students and educational institutions as they facilitate the processing of large volumes of learning material to overcome…
Descriptors: Online Courses, Student Attitudes, Efficiency, Student Evaluation of Teacher Performance
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Tiger, Andrew; Preston, Landon – American Journal of Business Education, 2013
Business and education stand out as two of the most prominent sectors affected by the rapid expansion of the Internet. A significant body of literature within business has been devoted to developing positive e-commerce exchanges that develop customer loyalty. While online education grows each year, the long-term significance of online education to…
Descriptors: Online Courses, Alumni, Donors, Private Financial Support
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Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C. – American Journal of Business Education, 2014
In the world of higher education, organizational strategies may take the form of a research, teaching, student-centered, comprehensive, or international strategy, just to name a few. This manuscript reports the results of a national survey examining the possible impacts of employing a market orientation strategy within schools of business and its…
Descriptors: Business Administration Education, National Surveys, Marketing, Organizational Effectiveness
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Johnston, Timothy C. – American Journal of Business Education, 2010
Emerging peer-to-peer communication via social media, and the role of influential peers, is changing the way that marketers communicate with prospects. The model is changing from a sender-receiver model to one that includes influential peer-to-peer and receiver-to-sender communication. This research examines this phenomenon in the context of…
Descriptors: College Students, School Choice, Information Sources, Family Influence