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Jillapalli, Ravi K.; Wilcox, James B. – Journal of Marketing Education, 2010
The trend among students to advocate their professors online continues to generate interest within marketing academia. Brand advocacy in products and services has played a vital role in marketing. However, no known research to date has embraced the idea of brand advocacy in marketing education. This research builds on the recent human brand…
Descriptors: Business Administration Education, Student Evaluation of Teacher Performance, Teacher Student Relationship, Attachment Behavior
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Dietrich, Timo; Rundle-Thiele, Sharyn; Schuster, Lisa; Connor, Jason P. – Health Education, 2016
Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…
Descriptors: Alcohol Education, Comprehensive School Health Education, Middle Schools, High Schools
Tokosh, Joe – Geography Teacher, 2017
Teaching approaches in economic geography traditionally cover the effects of deindustrialization on the landscape but offer less insight into the development of services as a prominent sector, because of the longer histories of manufacturing and industrial economies (Moore and Hunt 2016). Incorporating services into economic geography curricula…
Descriptors: Geography, Geography Instruction, Lesson Plans, Class Activities
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Kanamori, Mariano; Beck, Kenneth H.; Carter-Pokras, Olivia – Journal of School Health, 2015
Background: Around 10% of adolescent students under 18 years have current asthma. Asthmatic adolescents smoke as much or more than non-asthmatic adolescents. We explored the association between exposure to mass media and social networks' influence with asthmatic student smoking, and variations of these exposures by sex. Methods: This study…
Descriptors: Adolescents, Smoking, Diseases, Middle School Students
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Plungpongpan, Jirawan; Tiangsoongnern, Leela; Speece, Mark – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to examine the effects of university social responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be implicit or explicit, i.e., actively…
Descriptors: Foreign Countries, Universities, Private Colleges, Social Responsibility
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Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoffrey N. – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. Design/Methodology/Approach: Conjoint…
Descriptors: Foreign Countries, Preferences, Foreign Students, Differences
Harrison, J. Kline – Frontiers: The Interdisciplinary Journal of Study Abroad, 2006
Over the past fifteen years, at least a dozen articles have appeared in the management and marketing literature describing and supporting international study tours as valuable educational experiences. These articles, however, have focused primarily on the design and implementation of such tours, with minimal emphasis given to outcome assessments…
Descriptors: Personality Traits, International Trade, Personality, Educational Experience
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Artz, Lynn; Macaluso, Maurizio; Kelaghan, Joseph; Austin, Harland; Fleenor, Michael; Robey, Lawrence; Hook, III, Edward W.; Brill, Ilene – Behavior Modification, 2005
This article describes a 1-hour behavioral intervention designed to promote female condoms and safer sex to women at a high risk for sexually transmitted diseases (STDs). The intervention includes a promotional videotape; a skills-oriented counseling session with a nurse clinician; assorted take-home items, including a videotape for men; and free…
Descriptors: Patients, Marketing, Intervention, Females
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Brown, Amy – Policy Futures in Education, 2017
Scholars who document neoliberal trends in education argue that privatization and corporatization in schools is dehumanizing and discourages democratic participation. These scholars assert that neoliberal education policies heighten social inequity by emphasizing individualism, marketability and colorblindness without interrogating social…
Descriptors: Ethnography, Neoliberalism, Educational Trends, Educational Policy
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Liu, Shuning – Curriculum Inquiry, 2018
Since 2010, the number of urban Chinese high-school students applying to US universities has rapidly grown. Many of these students have chosen emerging international curriculum programs established by elite public high schools in China. These programs prepare wealthy Chinese students for the US college application process by exposing them to an…
Descriptors: Neoliberalism, High School Students, Marketing, Access to Education
Bernstein, Hamutal; Martin, Carlos; Eyster, Lauren; Anderson, Theresa; Owen, Stephanie; Martin-Caughey, Amanda – Urban Institute, 2015
The Urban Institute conducted an implementation and participant-outcomes evaluation of the Alaska Native Science & Engineering Program (ANSEP). ANSEP is a multi-stage initiative designed to prepare and support Alaska Native students from middle school through graduate school to succeed in science, technology, engineering, and math (STEM)…
Descriptors: Program Evaluation, Alaska Natives, American Indian Students, STEM Education
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Agaku, Israel T.; Ayo-Yusuf, Olalekan A. – Health Education & Behavior, 2014
Introduction: This study assessed the influence of exposure to pro-tobacco advertisements on experimentation with emerging tobacco products among U.S. adolescents aged =9 years, in Grades 6 to 12. Method: Data were obtained from the 2011 National Youth Tobacco Survey. Multivariate logistic regression was used to measure the association between…
Descriptors: Smoking, Advertising, Marketing, Adolescents
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Johnston, Timothy C. – American Journal of Business Education, 2010
Emerging peer-to-peer communication via social media, and the role of influential peers, is changing the way that marketers communicate with prospects. The model is changing from a sender-receiver model to one that includes influential peer-to-peer and receiver-to-sender communication. This research examines this phenomenon in the context of…
Descriptors: College Students, School Choice, Information Sources, Family Influence