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Boninger, Faith; Molnar, Alex – Commercialism in Education Research Unit, 2016
Digital technologies used by marketers continue to evolve. Sophisticated and personalized, they help ensure that today's children and adolescents are constantly connected and available to advertisers wherever they may roam. Moreover, because digital technologies enable extensive personalization, they amplify opportunities for marketers to take…
Descriptors: Privacy, Information Security, Student Records, Data Collection
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Seevers, Matthew T.; Rowe, William J.; Skinner, Steven J. – Marketing Education Review, 2014
Conventional wisdom in sales management encourages public delivery of positive feedback, and private delivery of negative feedback. In stark contrast, U.S. educators typically provide all performance feedback in relative (if not strict) privacy to comply with the Family Educational Rights and Privacy Act (FERPA). To investigate this discrepancy,…
Descriptors: Feedback (Response), Privacy, Student Motivation, Satisfaction