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Showing 1 to 15 of 73 results Save | Export
Perna, Mark C. – Techniques: Connecting Education and Careers, 2005
Marketing is like the rain. Some people are quickly aware of it, while others take repeated and consistent drops for quite an extended period of time before they take action. Building on the marketing principles discussed in previous issues, the next key principle to smart marketing is the "Rain Effect." The Rain Effect is the use of consistent…
Descriptors: Marketing, Persistence, Audiences, Student Recruitment
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Black, Jim – College and University, 2004
Integration has become a cliche in enrollment management and student services circles. The term is used to describe everything from integrated marketing to seamless services. Often, it defines organizational structures, processes, student information systems, and even communities. In Robert Sevier's article in this issue of "College and…
Descriptors: Communications, Desegregation Effects, Enrollment Management, Student Personnel Services
Cardona, Adolfo Rudy – Chronicle of Higher Education, 2009
Universities are not immune to the effects of the slumping economy, yet many of them are reporting their highest application and enrollment rates ever, as hard times compel people to look for new ways to increase their skills. Students' efforts to improve their job prospects, along with colleges' marketing efforts, have, indeed, translated to…
Descriptors: Dropout Prevention, Marketing, School Holding Power, Student Recruitment
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Keim, William A. – Community and Junior College Journal, 1979
Discusses the planning and possible effects of marketing efforts. Considers means of retaining current students and recruiting two groups of nonstudents--potential students with no educational interest who need special encouragement and members of the workforce who may have lifelong learning needs and interests. (AYC)
Descriptors: Community Colleges, Educational Needs, Lifelong Learning, Marketing
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Abukari, Abdulai – Compare: A Journal of Comparative and International Education, 2010
Higher education institutions seem to be becoming increasingly flexible with different functions. Most universities' mission statements involve teaching, research and service, but while the teaching and research missions are clearly defined and located within certain areas of the university activities, service is less clear and more ambiguous,…
Descriptors: Comparative Analysis, Case Studies, Interviews, Institutional Mission
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Kalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition
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Levin, Diane E.; Carlsson-Paige, Nancy – Young Children, 1994
Outlines the effects of the deregulation of television advertising and marketing on children's play and behavior. Discusses what early childhood educators can do to counteract these effects. (HTH)
Descriptors: Advertising, Commercial Television, Early Childhood Education, Evaluation Criteria
Sego, Trina – 1993
Advocates of social marketing in the 1970s rarely went beyond discussion of the marketing 4Ps (product, place, promotion, and price) and their application to case studies. After two decades of research on social marketing, some misunderstanding of the approach persists, and a substantial theoretical base for social marketing has not been…
Descriptors: Case Studies, Communication Research, Ethics, Higher Education
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King, Samantha – International Journal of Qualitative Studies in Education, 2004
This essay explores the cultural reconfiguration of breast cancer in the United States since the 1970s. It traces how breast cancer has been transformed in public discourse from a stigmatized disease best dealt with privately and in isolation, to a neglected epidemic worthy of public debate and political organizing, to an enriching and affirming…
Descriptors: Patients, Private Financial Support, Cancer, Public Policy
Scully, Maura King – CURRENTS, 2009
It's official: Online social networking is mainstream. Once the domain of teenagers and techno-geeks, sites like Facebook, LinkedIn, MySpace, and Twitter are rapidly gaining popularity with the multi-aged masses. Last year, in fact, Facebook reported its fastest growing demographic was those 25 years and older. There's no question that this new…
Descriptors: Public Relations, Alumni, Foreign Countries, Alumni Associations
Adams, Paul – Children and Youth Services Review, 1994
Examines the promotion of the Homebuilders type of family preservation services. Suggests that successful marketing and dissemination of a single program design, in this policy environment, may displace other, equally effective programs and models. Notes that such success in marketing may also have adverse effects on research, education, continued…
Descriptors: Adolescents, At Risk Persons, Child Abuse, Child Neglect
McGilvary, Linda; Penrose, Pat – 1991
The amount of violence and inappropriate information that children receive through television and other media is a matter of concern. This paper reviews the values of fantasy play and compares those values with the effects of television viewing on New Zealand children. Both obvious and subtle messages that children receive from television are…
Descriptors: Aggression, Cartoons, Critical Viewing, Dramatic Play
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McGhan, William F.; Beardsley, Robert S. – American Journal of Pharmaceutical Education, 1990
The paper reviews factors related to effects of biotechnology on the discipline of pharmacy administration including needs assessment, diffusion of technology, cost benefit analysis, marketing, cost containment, patient education and compliance, ethics, and health professions training. (DB)
Descriptors: Administration, Biomedicine, Cost Effectiveness, Ethics
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Creamer, Don G.; Akins, E. G. – New Directions for Community Colleges, 1981
Explores the intended outcomes of marketing (e.g., attracting new students who differ from the traditional ones and who require different programs and services) and discusses the resultant problems for student development programs. Presents strategies for preventing these problems, founded on careful, knowledge-based planning of marketing and…
Descriptors: College Planning, Community Colleges, Nontraditional Students, Student Development
England, Crystal M. – 2003
Concerned with the intrusion of corporate interests into American classrooms, this book presents a case against the business model of educational administration. In each of its seven chapters the book explores how and why the school-business model does not and cannot work. Chapter 1 provides an overview of the expectations currently placed on…
Descriptors: Academic Standards, Business Responsibility, Curriculum, Educational Administration
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