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DeLong, Deborah; Elbeck, Matthew – Marketing Education Review, 2018
This exploratory study looks at the relative impact of student soft and hard skills on entry-level marketing job interview success. Marketing professionals with hiring experience conducted pre-course and post-course structured interviews with students in a Principles of Marketing course using behaviorally anchored rating scales to tap soft and…
Descriptors: Marketing, Employment Interviews, Job Skills, Employment Qualifications
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Raska, David; Keller, Eileen Weisenbach; Shaw, Doris – Marketing Education Review, 2014
Curriculum-Faculty-Reinforcement (CFR) alignment is an alignment between fundamental marketing concepts that are integral to the mastery of knowledge expected of our marketing graduates, their perceived importance by the faculty, and their level of reinforcement throughout core marketing courses required to obtain a marketing degree. This research…
Descriptors: Marketing, Business Administration Education, Curriculum, College Faculty
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Downey, W. Scott; Schetzsle, Stacey – Marketing Education Review, 2012
Asynchronous assessment, which includes quizzes or exams online or outside class, offers marketing educators an opportunity to make more efficient use of class time and to enhance students' learning experiences by giving them more flexibility and choice in their assessment environment. In this paper, we examine the performance difference between…
Descriptors: Marketing, Lecture Method, Asynchronous Communication, Synchronous Communication
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Metcalf, Lynn E.; Neill, Stern; Simon, Lisa R.; Dobson, Sharon; Davis, Brennan – Marketing Education Review, 2016
This article describes and assesses a course design that uses peer mentors to facilitate a collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate that peer mentoring increased content mastery and had a positive effect on students' perceptions of the learning experience. Peer marketing mentors, along…
Descriptors: Marketing, Introductory Courses, Course Content, Career Readiness
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Posavac, Steven S.; Posavac, Emil J. – Marketing Education Review, 2017
The authors describe the Pennies for Milk exercise, a participative classroom experience in which students generate a regression to the mean effect within the context of simulated household milk purchases. Regression to the mean is a ubiquitous threat for marketing researchers and managers but is often hard for students to understand. The Pennies…
Descriptors: Consumer Education, Simulation, Classroom Techniques, Class Activities
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Eastman, Jacqueline K.; Aviles, Maria; Hanna, Mark D. – Marketing Education Review, 2017
This study examined the determinants of perceived learning and satisfaction in online courses and the moderating effect of course type. For perceived learning outcomes, those students who perceive a higher level of interaction and those students who are satisfied will report higher levels of learning outcomes. There were significant differences…
Descriptors: Online Courses, Business Administration, Student Satisfaction, Learning
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Runyan, Rodney C.; Finnegan, Carol; Gonzalez-Padron, Tracy; Line, Nathan D. – Marketing Education Review, 2013
The promotion, tenure, and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pretenure faculty. We use resource advantage (RA) theory to examine the drivers of pretenure faculty productivity, specifically in the top marketing…
Descriptors: College Faculty, Nontenured Faculty, Productivity, Marketing
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Foster, Mary K.; West, Bettina; Bell-Angus, Barbara – Marketing Education Review, 2016
This article explores the effect of incorporating the precepts of neuroscience in a social constructivist theory of learning on student performance in an introductory course in marketing. The authors delivered the pilot class in a flipped format because it facilitates including the neuroscience considerations of dual coding, working memory,…
Descriptors: Neurosciences, Constructivism (Learning), Introductory Courses, Marketing
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Aiken, K. Damon; Heinze, Timothy C.; Meuter, Matthew L.; Chapman, Kenneth J. – Marketing Education Review, 2017
This research empirically tests collaborative course development (CCD)-a pedagogy presented in the 2016 "Marketing Education Review Special Issue on Teaching Innovations". A team of researchers taught experimental courses using CCD methods (employing various techniques including syllabus building, "flex-tures," free-choice…
Descriptors: Curriculum Development, Educational Cooperation, Student Empowerment, Learner Engagement
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Johnson, Zachary S.; Cascio, Robert; Massiah, Carolyn A. – Marketing Education Review, 2014
How interpersonal interactions within a course affect student satisfaction differently between face-to-face and online modes is an important research question to answer with confidence. Using students from a marketing course delivered face-to-face and online concurrently, our first study demonstrates that student-to-professor and…
Descriptors: Business Administration Education, Marketing, Teacher Student Relationship, Peer Relationship
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Raska, David; Keller, Eileen Weisenbach; Shaw, Doris – Marketing Education Review, 2013
The complexities of integrating client-based projects into marketing courses provide challenges for the instructor but produce richness of context and active learning for the student. This paper explains the integration of Web-based peer benchmarking as a means of improving student performance on client-based projects within a single semester in…
Descriptors: Benchmarking, Marketing, Business Administration Education, Web Sites
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Faranda, William T. – Marketing Education Review, 2015
Student initiated out-of-class communication (OCC) with instructors has been linked to benefits for students, faculty, and the institution at large, yet garners little attention in business education research. Much of the literature found in communication and higher education research has revolved around the discovery of factors that lead students…
Descriptors: Marketing, Teacher Student Relationship, Trust (Psychology), Predictor Variables
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Gunn, Frances; Lee, Seung Hwan; Steed, Madelyn – Marketing Education Review, 2017
In this exploratory research, the authors categorize the benefits and challenges of participating in a mentoring program from the perspectives of mentors and mentees. The authors use the mentoring framework proposed by Crisp and Cruz in 2009 to inform educators. The authors report the percentage of mention, the level of occurrence, and the effect…
Descriptors: Mentors, Peer Relationship, Student Attitudes, Student Participation
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Seevers, Matthew T.; Rowe, William J.; Skinner, Steven J. – Marketing Education Review, 2014
Conventional wisdom in sales management encourages public delivery of positive feedback, and private delivery of negative feedback. In stark contrast, U.S. educators typically provide all performance feedback in relative (if not strict) privacy to comply with the Family Educational Rights and Privacy Act (FERPA). To investigate this discrepancy,…
Descriptors: Feedback (Response), Privacy, Student Motivation, Satisfaction
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Hyllegard, Karen H.; Ogle, Jennifer Paff; Rudd, Nancy A.; Littrell, Mary A.; Bickle, Marianne – Marketing Education Review, 2012
This paper describes a course development project designed to address the obligation of consumer goods companies to engage in socially responsible advertising and promotion. Course development was informed by stakeholder theory. Videotaped interviews with 46 stakeholder representatives were integrated into the course, providing students with an…
Descriptors: Higher Education, Curriculum Development, Marketing, Advertising