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Mallin, Michael L.; Jones, Deirdre E.; Cordell, Jennifer L. – Journal of Marketing Education, 2010
With firms focused on increasing efficiency and effectiveness in today's marketing and sales environment, it is crucial that salesforce training methods facilitate greater adoption of salesforce automation technology. Given the growth in sales education at colleges and universities, firms are looking to recruit their frontline marketing and sales…
Descriptors: Marketing, Business Administration Education, Context Effect, Teaching Methods
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Titus, Philip A. – Journal of Marketing Education, 2007
Despite the increasing importance of personal creativity in today's business environment, few conceptual creativity frameworks have been presented in the marketing education literature. The purpose of this article is to advance the integration of creativity instruction into marketing classrooms by presenting an applied creative marketing…
Descriptors: Business Administration Education, Marketing, Cognitive Structures, Context Effect
Batie, Michael – ProQuest LLC, 2009
This dissertation was undertaken to examine the effect(s) of charter school marketing on the Los Angeles Unified School District (LAUSD) education landscape with respect to the stratification of charter schools. Information from four sources: school websites, a survey of charter school parents, existing online statistics and data, and various…
Descriptors: Charter Schools, Student Recruitment, Mixed Methods Research, Citizenship
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Ackerman, David S.; Hu, Jing – Journal of Marketing Education, 2011
Using an active learning approach to motivate students to learn has been advocated by many educators. It has been an ongoing discussion on whether marketing educators should customize their teaching activities based on the learning styles found in their classes recently. This study uses a scale of learning styles that includes a measure of the…
Descriptors: Active Learning, Curriculum, Teaching Methods, Motivation Techniques
McReynolds, Kevin V. – ProQuest LLC, 2010
This study was exploratory in nature and examined the organizational commitment (dependent variable) impact of evangelistic marketing and training efforts. There was sufficient evidence from the practitioner press that many technology companies have adopted an evangelism marketing approach. This marketing method seeks to create attachments to…
Descriptors: Information Technology, Professional Occupations, Industrial Psychology, Marketing
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Sigurdsson, Valdimar; Foxall, Gordon; Saevarsson, Hugi – Journal of Organizational Behavior Management, 2010
This study assessed how, and to what extent, it is possible to use behavioral experimentation and relative sales analysis to study the effects of price on consumers' brand choices in the store environment. An in-store experiment was performed in four stores to investigate the effects of different prices of a target brand on consumers' relative…
Descriptors: Foreign Countries, Consumer Economics, Purchasing, Environment
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Kolko, Jed; Neumark, David – Journal of Policy Analysis and Management, 2010
We study how the employment effects of enterprise zones vary with their location, implementation, and administration, based on evidence from California. We use new establishment-level data and geographic mapping methods, coupled with a survey of enterprise zone administrators. Overall, the evidence indicates that enterprise zones do not increase…
Descriptors: Zoning, Job Development, Geographic Location, Program Implementation
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Greenland, Steven J.; Moore, Catherine – Open Praxis, 2014
Swinburne University of Technology has experienced tremendous growth in open access online learning and as such is typical of the many Australian institutions that have ventured into online tertiary education. While research in online education continues to expand, comparatively little investigates students' enrolment and attrition. This research…
Descriptors: Foreign Countries, Enrollment Trends, Student Attrition, Higher Education
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McAlexander, J. Harry; Koenig, Harold F. – Journal of Marketing for Higher Education, 2010
This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand…
Descriptors: Higher Education, Group Unity, Student College Relationship, College Environment
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Petkus, Ed, Jr. – College Teaching Methods & Styles Journal, 2008
This article reports on an application of Kolb's (1981; 1984) experiential learning cycle in the context of international marketing education. Two study tours, in which International Marketing students at a U.S. college visited various cities in Europe, are described, with an emphasis on the ways in which differences in the structure of the tours…
Descriptors: Foreign Countries, Business Administration Education, Marketing, College Students
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Bussiere, Dave – Journal of Marketing Education, 2005
Case studies have long been used in marketing programs as a way to provide real-world context to business issues and to structure analysis and decision making. In a similar fashion, advocates of the teaching of business/marketing history believe that it provides a contextual background for the marketing student. This article first demonstrates…
Descriptors: Business Administration Education, Assignments, Business, Marketing
Chen, Hailiang – ProQuest LLC, 2012
As both individuals and businesses are starting to embrace social media, understanding the power and influence of social media becomes an important question. This dissertation aims to address this issue and study the impact of social media in different contexts. It consists of two essays. The first essay examines the effectiveness of social media…
Descriptors: Social Networks, Music, Musicians, Marketing
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Gilbertson, Troy A. – Journal of Drug Education, 2006
This randomized experiment examines the effects of contextual information on undergraduate college student's levels of alcohol-related incident guardianship at college parties. The research is conceptualized using routine activities theory and the theory of planned behavior. The experiment examines attitudinal variations about heavy drinking…
Descriptors: Incidence, Drinking, Undergraduate Students, Behavior Theories
Mauldin, Candice – Online Submission, 2011
The purpose of this lesson plan is to introduce the importance of social media and the Internet on public relations and marketing. The lesson describes the new rules for public relations versus the old rules. It is a more in depth look at how, and why, to use blogging, social media, and the Internet for promoting a company and appealing to buyers.…
Descriptors: Social Networks, Internet, Public Relations, Marketing
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Lundstrom, Ulf; Holm, Ann-Sofie – Policy Futures in Education, 2011
The development and expansion of market solutions is one of the most important changes in Swedish education in the last 30 years. The aim of the article is to describe and analyse how students and staff in upper secondary schools perceive the impact of market competition on teachers' work. Three groups of actors in two Swedish regions were…
Descriptors: Foreign Countries, Role of Education, Educational Change, Secondary Education
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