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Showing 1 to 15 of 30 results Save | Export
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Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine – Journal of Marketing for Higher Education, 2015
This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…
Descriptors: Marketing, Student Recruitment, Foreign Students, Foreign Countries
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Cebolla-Boado, Héctor; Hu, Yang; Soysal, Yasemin Nuhog¯lu – British Journal of Sociology of Education, 2018
This research contributes to the booming literature on the mobility of international students in higher education. We analyse university-level factors that affect the sorting of Chinese international students across British universities. We produced a unique data-set merging university-level data from the 2014 UK Higher Education Statistics Agency…
Descriptors: Study Abroad, Foreign Students, College Students, Universities
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Gregory-Smith, Diana; Manika, Danae; Wells, Victoria K.; Veitch, Tom – Studies in Higher Education, 2018
This paper examines the impact of an environmental social marketing intervention on employees' energy saving intentions in a higher education institution (HEI) in the UK. The study examines the influence of both individual (attitudes, knowledge, norms) and organisational (perceived organisational behaviour, perceived organisational support)…
Descriptors: Foreign Countries, Marketing, Intervention, College Faculty
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Winter, Emma; Chapleo, Chris – Journal of Further and Higher Education, 2017
In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However, there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors…
Descriptors: Universities, Higher Education, College Choice, Foreign Countries
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Elsharnouby, Tamer H. – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems from satisfaction with service augmentation elements. It also examines the influence of brand choice attainment on both…
Descriptors: Student Participation, Foreign Students, Student Behavior, College Students
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Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
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Gibbs, Paul – International Journal of Educational Management, 2008
Purpose: In this conceptual discussion paper the author seeks to suggest that marketing as a technology of the market has contributed to the foreshortening of educational horizons within which we act or observe but can only hold for declining durations. To satisfy this demand for more in time, marketing has contributed to the commoditisation of…
Descriptors: Higher Education, Lifelong Learning, Marketing, Foreign Countries
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Kalafatis, Stavros; Ledden, Lesley – Studies in Higher Education, 2013
The marketisation of higher education has led to the need for universities to apply marketing concepts normally associated with commercial markets to the educational context. Consumer value, which considers how consumers perceive the outcomes of their consumption experiences, is one such concept. This study examines the impact that students'…
Descriptors: Foreign Countries, Higher Education, Educational Benefits, Commercialization
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Gazzola, Paola; Jha-Thakur, Urmila – Environmental Education Research, 2009
This paper discusses the rationale underlying "PENTA", an EU funded Erasmus Mundus project. In doing so, it explores the challenges of internationalising and standardising European environmental assessment (EA) practice and education to a third country audience, looking at India as a case study. It is argued that the EU EA Directives are…
Descriptors: Higher Education, Foreign Countries, International Education, Program Evaluation
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Education + Training, 2003
This issue on developing enterprise within higher education includes six articles on universities' partnerships, barriers to start-up and their effect on aspiring entrepreneurs, issues in marketing enterprise initiatives within a university, entrepreneurial summer school as a model for teaching, video as a teaching aid, and the role of personality…
Descriptors: Entrepreneurship, Foreign Countries, Higher Education, Models
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Watts, A. G.; Dent, Gareth – British Journal of Guidance & Counselling, 2008
Three trends in the evolution of the UK Learndirect advice service are identified: the partial migration from telephone to web-based services; the trend within the telephone service from information/advice-oriented interventions to more guidance-oriented interventions; and the move from a mainly learning-oriented service to a more career-oriented…
Descriptors: Guidance Programs, Marketing, Foreign Countries, Telecommunications
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Brown, Abraham; Moodie, Crawford – Health Education Research, 2009
Using cross-sectional data from three waves of the Youth Tobacco Policy Study, which examines the impact of the UK's Tobacco Advertising and Promotion Act (TAPA) on adolescent smoking behaviour, we examined normative pathways between tobacco marketing awareness and smoking intentions. The sample comprised 1121 adolescents in Wave 2 (pre-ban), 1123…
Descriptors: Advertising, Smoking, Incidence, Adolescents
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Atkinson, Amanda Marie; Sumnall, Harry; Measham, Fiona – Drugs: Education, Prevention & Policy, 2011
Aims: This study analysed the depiction of alcohol in an online government partnered social marketing campaign: Hollyoaks "The Morning After the Night Before". This was a new initiative, providing Internet-delivered episodes of a popular terrestrial drama targeted at young people. Methods: All the 12 episodes were coded for "visual…
Descriptors: Health Promotion, Drinking, Young Adults, Marketing
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Abukari, Abdulai – Compare: A Journal of Comparative and International Education, 2010
Higher education institutions seem to be becoming increasingly flexible with different functions. Most universities' mission statements involve teaching, research and service, but while the teaching and research missions are clearly defined and located within certain areas of the university activities, service is less clear and more ambiguous,…
Descriptors: Comparative Analysis, Case Studies, Interviews, Institutional Mission
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Gorard, Stephen – International Journal of Educational Management, 1998
In light of recent British government reforms, a study of school choice in 33 local schools suggests some effects of increased marketing of schools. Notes that the market for cheap fee-paying schools has been established for a long time, and posits that some of the benefits or damage caused by markets in education should be observable in…
Descriptors: Educational Legislation, Evaluation Methods, Foreign Countries, Higher Education
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