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Brennan, Ross; Vos, Lynn – Journal of Marketing Education, 2013
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing metrics, but the evidence is that marketing graduates are often relatively weak in such skills.…
Descriptors: Marketing, College Students, Simulation, Educational Games
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Su, Jinni; Hancock, Linda; Wattenmaker McGann, Amanda; Alshagra, Mariam; Ericson, Rhianna; Niazi, Zackaria; Dick, Danielle M.; Adkins, Amy – Journal of American College Health, 2018
Objective: To evaluate the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts at a large, urban, public university. Participants: 4,172 college students (1,208 freshmen, 1,159 sophomores, 953 juniors, and 852 seniors) who completed surveys in Spring 2015 for the Spit for Science…
Descriptors: Program Effectiveness, Intervention, Drinking, Student Surveys
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Scarapicchia, Tanya M. F.; Sabiston, Catherine M. F.; Brownrigg, Michelle; Blackburn-Evans, Althea; Cressy, Jill; Robb, Janine; Faulkner, Guy E. J. – Journal of American College Health, 2015
Objective: MoveU is a social marketing initiative aimed at increasing moderate-to-vigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions, and MVPA. Participants:…
Descriptors: Marketing, Path Analysis, Health Promotion, Health Behavior
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Delaney, Jennifer A.; Kearney, Tyler D.; Hemenway, Bradley – Change: The Magazine of Higher Learning, 2016
As tuition levels rise, predictability is an increasingly important consideration of college financing. In this article, the authors explore contemporary policy tools intended to enhance tuition predictability. They specifically consider guaranteed tuition plans. The authors begin their discussion by considering the prevalence of guaranteed…
Descriptors: Tuition, At Risk Students, Educational Policy, Student Costs
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Cheah, Kheng T. – Journal of Extension, 2012
One-to-one business coaching over 6 months was provided to nine clients in Hawaii to help them acquire business transition skills. The STARS model was used to determine the individual business situation and to explore suitable leadership strategies to move forward. Systematically, each client developed a business model, business strategies, a…
Descriptors: Coaching (Performance), Entrepreneurship, Business Skills, Skill Development
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Tata, Joyous S.; McNamara, Paul E. – Journal of Agricultural Education and Extension, 2018
Purpose: The study was carried out to assess the impact of the Catholic Relief Services (CRS) Skills for Marketing and Rural Transformation (SMART) skills and Farmbook information communication technology (ICT) on agricultural extension service delivery by front-line extension officers in two counties in Kenya. The second objective was to assess…
Descriptors: Foreign Countries, Educational Technology, Technology Uses in Education, Extension Education
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Beneke, J.; Beeming, C. – South African Journal of Higher Education, 2011
This article analyses the direct effect of demographic variables on academic outcomes. The study concludes that ethnic group plays a pivotal role in determining the academic performance of students registered for the Postgraduate Diploma in Marketing Management at the University of Cape Town. White students (presumed to emanate from a privileged…
Descriptors: Ethnic Groups, Disadvantaged, Academic Achievement, Program Effectiveness
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Kolko, Jed; Neumark, David – Journal of Policy Analysis and Management, 2010
We study how the employment effects of enterprise zones vary with their location, implementation, and administration, based on evidence from California. We use new establishment-level data and geographic mapping methods, coupled with a survey of enterprise zone administrators. Overall, the evidence indicates that enterprise zones do not increase…
Descriptors: Zoning, Job Development, Geographic Location, Program Implementation
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Fagioli, Loris; Rios-Aguilar, Cecilia; Deil-Amen, Regina – Teachers College Record, 2015
Background: Community college leaders are now turning to social media/social networking sites for new avenues and opportunities to increase students' interaction, engagement, and collaboration with peers, faculty, and staff. Social media may be a particularly attractive option because it can provide a potentially effective and exciting mechanism…
Descriptors: Community Colleges, Two Year College Students, Learner Engagement, Social Networks
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Evans, W. Douglas; Christoffel, Katherine K.; Necheles, Jonathan; Becker, Adam B.; Snider, Jeremy – American Journal of Health Behavior, 2011
Objectives: To determine effects of the "5-4-3-2-1 Go" community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive "5-4-3-2-1 Go" counseling or not. We surveyed parents about "5-4-3-2-1 Go!" behaviors and perceptions of children's behaviors at baseline and one year…
Descriptors: Obesity, Eating Habits, Food, Health Behavior
Raska, David – Journal of Marketing Education, 2014
This research explores and tests the effect of an innovative performance feedback practice--feedback supplemented with web-based peer benchmarking--through a lens of social cognitive framework for self-regulated learning. The results suggest that providing performance feedback with references to exemplary peer output is positively associated with…
Descriptors: Marketing, Business Administration Education, Feedback (Response), Benchmarking
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Tarrant, Michael; Lyons, Kevin – Environmental Education Research, 2012
Short-term study abroad is the fastest growing area of international education and there is increasing interest in the role of modified applications of this form (e.g. faculty-led, field/environmental, and/or educational travel) in influencing global citizenship. Using an empirical database of over 650 students registered for a study abroad course…
Descriptors: Travel, International Education, Citizenship, Foreign Countries
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Keim, William A., Ed.; Keim, Marybelle C., Ed. – New Directions for Community Colleges, 1981
This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…
Descriptors: Community Colleges, Mass Media, Needs Assessment, Program Effectiveness
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Dowell, David John; Small, Felicity A. – Journal of Marketing Education, 2011
The purpose of this article is to examine how students are incorporating online resources into their self-regulated learning strategies. The process of developing these learning strategies and the importance of these strategies has been widely researched, but there has been little empirical research into how the students are affected by online…
Descriptors: Learning Strategies, Resource Materials, Outcome Based Education, Electronic Libraries
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Teo, Raymond; Soutar, Geoffrey N. – International Journal of Educational Management, 2012
Purpose: The purpose of this paper is to examine the role service quality, satisfaction and commitment play in word of mouth (WOM) formation among adult learners in Singapore. Design/methodology/approach: The study used a quantitative survey of 165 adult students who were enrolled in part-time undergraduate programmes at the Singapore Institute of…
Descriptors: Educational Environment, Student Attitudes, Adult Learning, Adult Students
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