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Lau, Melissa May Yee – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…
Descriptors: Foreign Countries, Student Recruitment, College Choice, Community Colleges
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Lee, Wincy W. S. – International Journal of Lifelong Education, 2014
Associate (community college) degrees have expanded rapidly in the past decade in Hong Kong, but their value has been questioned due to the limited number of government-funded articulation opportunities available. This paper argues that associate degrees in Hong Kong are not valued solely for articulation purposes, but also for nurturing students'…
Descriptors: Foreign Countries, Associate Degrees, Community Colleges, Student Development
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Cheung, Chau-Kiu; Lok, David Ping-Pui; Chan, David Kin-keung – Journal of Marketing for Higher Education, 2005
Adjustment in university students admitted based on their high school counselors' or advisors' recommendation is an issue for revealing the appropriateness and fairness of the nontraditional admissions procedure. The newly-issued admissions procedure in Hong Kong has not been subject to empirical investigation. To evaluate the procedure, the…
Descriptors: High Schools, Foreign Countries, School Counselors, Principals
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Willis, Mike; Kennedy, Rowan – Journal of Marketing for Higher Education, 2004
This research identifies a range of issues and factors which impact on the formation of initial expectations developed by local university students wishing to study for a foreign degree program in Hong Kong. Key factors were foreign university Internet sites, exhibitions, agents and associations, brochures and friends. This is one of the first…
Descriptors: Student Attitudes, Foreign Countries, Study Abroad, Expectation