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Showing 1 to 15 of 53 results Save | Export
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Aguirre, Grant; Hyman, Michael R.; Goudge, Darrell; Genchev, Stefan; Carrell, Amy; Hamilton, Corey – Journal of Education for Business, 2017
Within the context of a transformative learning field experiment, the ethical ideologies of marketing majors, logistics majors, and nonbusiness majors were found to differ. Based on this finding, a field experiment was conducted to determine the effect (if any) that ethics instruction has on marketing and logistics majors versus nonbusiness…
Descriptors: Ethics, Marketing, Majors (Students), Transformative Learning
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Skouteris, Helen; Edwards, Susan; Morris, Heather; Cox, Rachael; Baur, Louise; Wolfenden, Luke; Huang, Terry T. K. – Early Child Development and Care, 2017
Preschool children's interest in popular culture is linked to many determinants of obesity development including branded energy-dense foods and sedentary play using digital technologies. In addition, highly packaged foods and throwaway toys reinforce unsustainable environmental habits encouraged by immersive marketing systems. Interrupting the…
Descriptors: Early Childhood Education, Health Education, Well Being, Prevention
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Mears, Derrick – Journal of Physical Education, Recreation & Dance, 2012
Today's high degree of technology saturation is creating a generation of learners who exhibit a distinctly different set of learning characteristics than their predecessors. These differences will require health and physical educators to investigate new and innovative strategies in an attempt to meet their unique needs. This article examines four…
Descriptors: Educational Technology, Popular Culture, Marketing, Influence of Technology
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Wiese, Nila M.; Sherman, Daniel J. – Journal of Marketing Education, 2011
This article describes and evaluates an interdisciplinary, experiential service-learning project that combined environmental studies and marketing courses at a liberal arts college over a 2-year period. The inherent tensions between these two disciplines regarding issues of environmental protection and conservation make this project's contribution…
Descriptors: Sanitation, Environmental Education, Pilot Projects, Service Learning
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Brennan, Ross; Vos, Lynn – Journal of Marketing Education, 2013
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing metrics, but the evidence is that marketing graduates are often relatively weak in such skills.…
Descriptors: Marketing, College Students, Simulation, Educational Games
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Metcalf, Lynn E.; Neill, Stern; Simon, Lisa R.; Dobson, Sharon; Davis, Brennan – Marketing Education Review, 2016
This article describes and assesses a course design that uses peer mentors to facilitate a collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate that peer mentoring increased content mastery and had a positive effect on students' perceptions of the learning experience. Peer marketing mentors, along…
Descriptors: Marketing, Introductory Courses, Course Content, Career Readiness
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Tsai, Chia-Wen; Hsu, Pi-Fang; Tseng, Hsueh-Ju – International Journal of Information and Communication Technology Education, 2013
This research focuses on exploring the effects of game-based learning (GBL) and self-regulated learning (SRL) on promoting students' learning and the interactions between teachers, students and peers. The experiment designed for this study was conducted in the course of "Media Marketing Management". The effects of GBL, SRL, and their…
Descriptors: Educational Games, Computer Games, Independent Study, Interaction
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Posavac, Steven S.; Posavac, Emil J. – Marketing Education Review, 2017
The authors describe the Pennies for Milk exercise, a participative classroom experience in which students generate a regression to the mean effect within the context of simulated household milk purchases. Regression to the mean is a ubiquitous threat for marketing researchers and managers but is often hard for students to understand. The Pennies…
Descriptors: Consumer Education, Simulation, Classroom Techniques, Class Activities
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Dommeyer, Curt J. – Journal of Education for Business, 2017
A quasiexperiment was conducted among marketing research students to determine the effects of lecture capturing (LC). One group of students (the LC group) was allowed access to video recordings of the class lectures whereas another group of students in a parallel class (the control group) was not given access to the recordings. When both groups…
Descriptors: Business Administration Education, Quasiexperimental Design, Student Research, Video Technology
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Mallin, Michael L.; Jones, Deirdre E.; Cordell, Jennifer L. – Journal of Marketing Education, 2010
With firms focused on increasing efficiency and effectiveness in today's marketing and sales environment, it is crucial that salesforce training methods facilitate greater adoption of salesforce automation technology. Given the growth in sales education at colleges and universities, firms are looking to recruit their frontline marketing and sales…
Descriptors: Marketing, Business Administration Education, Context Effect, Teaching Methods
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Odendahl, Wolfgang – IAFOR Journal of Education, 2017
After consistently bad results in every PISA test (Programme for International Student Assessment) and an accompanying prediction of lack of skills in its future workforce, Germany might be on track for losing out in international competition. Because of PISA's overwhelming marketing presence, its results are a major political influence. The OECD…
Descriptors: Foreign Countries, Achievement Tests, International Assessment, Secondary School Students
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Ackerman, David S.; Dommeyer, Curt J.; Gross, Barbara L. – Journal of Marketing Education, 2017
This study examines how three factors affect students' reactions to critical feedback on an assignment--amount of feedback (none vs. low amount vs. high amount), source of feedback (instructor-provided feedback vs. peer-provided feedback), and the situational context of the feedback (revision of paper is or is not possible). An incomplete 3 × 2 ×…
Descriptors: Marketing, Feedback (Response), Assignments, Student Attitudes
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Lang, Guido; Ceccucci, Wendy – Information Systems Education Journal, 2014
The Google Online Marketing Challenge is a global student competition in which teams are given $250 to develop and run an online advertising campaign for a business or non-profit organization over a three-week period. Despite the fact that 50,000 students have competed in the Challenge since its inception in 2008, relatively little is known about…
Descriptors: Marketing, Internet, Information Systems, Experiential Learning
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Raska, David; Keller, Eileen Weisenbach; Shaw, Doris – Marketing Education Review, 2013
The complexities of integrating client-based projects into marketing courses provide challenges for the instructor but produce richness of context and active learning for the student. This paper explains the integration of Web-based peer benchmarking as a means of improving student performance on client-based projects within a single semester in…
Descriptors: Benchmarking, Marketing, Business Administration Education, Web Sites
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Nichols, Linda M. – Contemporary Issues in Education Research, 2018
This study evolved from a previous study that examined the perceptions of the importance of specific traits to success in the accounting profession by both accounting professionals in the United States and internationally. That study found that the international subjects valued some soft skills, such as creativity, as being more important to…
Descriptors: Teaching Methods, Accounting, Student Attitudes, Success
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