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O'Brien, Peter – Journal of Tertiary Educational Administration, 1987
A discussion of strategies marketing in higher education focuses on the social marketing approach, outlining a conceptual framework, and looking at specific concerns and costs. The issue of entrepreneurialism's effect on higher education institutions is considered. (MSE)
Descriptors: College Role, Costs, Entrepreneurship, Foreign Countries
Acker, Jon Charles; Hughes, William W.; Fendley, William R., Jr. – Online Submission, 2004
Alabama's primary competitor in recruiting is in-state rival Auburn University which lures away roughly one in eight of UA's admitted students. Two factors stand above all others in attracting students to UA--academic reputation and social activities reputation. Factors following distantly are a visit to the UA campus, financial assistance and the…
Descriptors: College Bound Students, College Choice, Student Recruitment, Enrollment Management
Peer reviewed Peer reviewed
Paulsen, Michael B. – Journal of Marketing for Higher Education, 1990
A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…
Descriptors: Admission Criteria, College Administration, College Choice, Curriculum Design
Aderinto, J. A.; Akintayo, M. O. – 2002
Value chain analysis can gauge, analyze, and predict organization effects to control cost in light of achieving strategic organization objectives of distance education. Value chain analysis enables organizations to accomplish their goal or mission through cost effectiveness or differentiation. The value chain activity structure in a distance…
Descriptors: Coordination, Cost Effectiveness, Developing Nations, Distance Education
Actis, Bev – CAUSE/EFFECT, 1993
Planning for a computer use "help desk" at Kenyon College (Ohio) was constrained by very limited resources. However, careful and thorough planning resulted in a low-budget, homegrown, but highly effective facility. Staffing, training, staff communication, and marketing the service were essential elements in its success. (MSE)
Descriptors: College Administration, Computer Oriented Programs, Cost Effectiveness, Efficiency
Stewart, Craig A.; Grover, Douglas; Vernon, R. David – CAUSE/EFFECT, 1998
In 1994, the information technology organization at Indiana University, Bloomington, undertook a major computing technology conversion that affected 40,000 people. The project is described, and factors contributing to its success are discussed, including system architecture, marketing and customer communications, and migration of information…
Descriptors: Access to Information, Case Studies, Change Strategies, College Administration
Actis, Bev – CAUSE/EFFECT, 1995
The process that Kenyon College (Ohio) used in researching development of a campus-wide information system (CWIS) is outlined, and the most important issues to be considered in launching a successful CWIS are identified, including resources, needs, ownership, access, personnel, content, policy, design, staffing, marketing, and ongoing development.…
Descriptors: Access to Information, College Administration, Computer Networks, Higher Education
Paulsen, Michael B. – 1990
This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…
Descriptors: College Applicants, College Choice, Declining Enrollment, Economic Climate
Marginson, Simon – 1993
This paper provides an overview of the development of markets in Australian higher education, with implications drawn for teaching, research, and management. It notes that while many institutions' market activities appear to be developing spontaneously, these changes are also common responses to the policy/cultural environment in which higher…
Descriptors: Colleges, Educational Economics, Educational Policy, Expenditures
Langley, Harry M.; And Others – 1988
A successful enrollment management system consists of a marketing program that ensures congruency between the image projected to prospective students and the actual environs of the college, and of means for the academic and social integration of students once enrolled. This presentation offers guidelines for the development of such a system, using…
Descriptors: Academic Achievement, Access to Education, College Admission, Community Colleges
Hossler, Don – 1984
Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…
Descriptors: Administrative Policy, Administrator Role, College Administration, College Admission
Paulsen, Michael B. – 1990
This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…
Descriptors: College Bound Students, College Choice, Colleges, Decision Making
Singleton, Michele; And Others – CAUSE/EFFECT, 1993
To provide better access to information, the University of Arizona information technology center has designed a data warehouse accessible from the desktop computer. A team approach has proved successful in introducing and demonstrating a prototype to the campus community. (Author/MSE)
Descriptors: Access to Information, Case Studies, College Administration, Databases
Ciofalo, Andrew, Ed. – 1992
The 31 papers in this book ar grouped into 5 sections, of which the first consists of an introductory essay by A. Ciofalo, "What Every Professor and Worksite Supervisor Should Know about Internships." Section 2, on learning from experience, contains "Perspectives on Learning in Internships" (D. T. Moore); "Integrating the Traditions of…
Descriptors: Education Work Relationship, Experiential Learning, Higher Education, Internship Programs
Raley, Nancy, Ed.; Carter, Laura, Ed. – 1988
Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…
Descriptors: Films, Higher Education, Information Dissemination, Institutional Advancement
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