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Yildiz, Suleyman M. – Universal Journal of Educational Research, 2016
Due to their important roles in organizational performance, internal marketing and organizational citizenship behavior have become more interesting subjects among researchers and practitioners. However, empirical research is limited in the literature, and the relationship between these two variables in higher educational institutions is not clear.…
Descriptors: Foreign Countries, Higher Education, Universities, Marketing
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DeLong, Deborah; Elbeck, Matthew – Marketing Education Review, 2018
This exploratory study looks at the relative impact of student soft and hard skills on entry-level marketing job interview success. Marketing professionals with hiring experience conducted pre-course and post-course structured interviews with students in a Principles of Marketing course using behaviorally anchored rating scales to tap soft and…
Descriptors: Marketing, Employment Interviews, Job Skills, Employment Qualifications
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Schlee, Regina Pefanis; Karns, Gary L. – Journal of Marketing Education, 2017
Several studies in the business press and in the marketing literature point to a "transformation" of marketing caused by the availability of large amounts of data for marketing analysis and planning. However, the effects of the integration of technology on entry-level jobs for marketing graduates have not been fully explored. This study…
Descriptors: Employment Qualifications, Marketing, Knowledge Level, Job Skills
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Royo-Vela, Marcelo; Hünermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
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Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric – Journal of Marketing Education, 2018
Design thinking refers to the implementation of a firm's design philosophy into design processes and outputs. This article introduces two design thinking approaches--user-centered design and design-driven innovation--that frame product design activities and show how these approaches can be incorporated into marketing curricula. The aim of this…
Descriptors: Design, Marketing, Student Centered Learning, Innovation
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Aguirre, Grant; Hyman, Michael R.; Goudge, Darrell; Genchev, Stefan; Carrell, Amy; Hamilton, Corey – Journal of Education for Business, 2017
Within the context of a transformative learning field experiment, the ethical ideologies of marketing majors, logistics majors, and nonbusiness majors were found to differ. Based on this finding, a field experiment was conducted to determine the effect (if any) that ethics instruction has on marketing and logistics majors versus nonbusiness…
Descriptors: Ethics, Marketing, Majors (Students), Transformative Learning
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Lau, Melissa May Yee – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…
Descriptors: Foreign Countries, Student Recruitment, College Choice, Community Colleges
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Skouteris, Helen; Edwards, Susan; Morris, Heather; Cox, Rachael; Baur, Louise; Wolfenden, Luke; Huang, Terry T. K. – Early Child Development and Care, 2017
Preschool children's interest in popular culture is linked to many determinants of obesity development including branded energy-dense foods and sedentary play using digital technologies. In addition, highly packaged foods and throwaway toys reinforce unsustainable environmental habits encouraged by immersive marketing systems. Interrupting the…
Descriptors: Early Childhood Education, Health Education, Well Being, Prevention
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Roberson, Angela A.; McKinney, Cliff; Walker, Courtney; Coleman, Ashley – Journal of American College Health, 2018
Objective: To investigate how alcohol marketing and peers may promote college students' alcohol use through social media. Participants: College students (N = 682) aged 18 to 22 years from a large Southern university completed paper surveys in April 2014. Methods: Structural equation modeling was used to investigate relationships among variables as…
Descriptors: Social Media, Peer Influence, Alcohol Abuse, Alcohol Education
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Metcalf, Lynn E.; Neill, Stern; Simon, Lisa R.; Dobson, Sharon; Davis, Brennan – Marketing Education Review, 2016
This article describes and assesses a course design that uses peer mentors to facilitate a collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate that peer mentoring increased content mastery and had a positive effect on students' perceptions of the learning experience. Peer marketing mentors, along…
Descriptors: Marketing, Introductory Courses, Course Content, Career Readiness
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Treen, Emily; Atanasova, Christina; Pitt, Leyland; Johnson, Michael – Journal of Marketing Education, 2016
Marketing instructors using simulation games as a way of inducing some realism into a marketing course are faced with many dilemmas. Two important quandaries are the optimal size of groups and how much of the students' time should ideally be devoted to the game. Using evidence from a very large sample of teams playing a simulation game, the study…
Descriptors: Marketing, Business Administration Education, Educational Games, Computer Simulation
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Estelami, Hooman – American Journal of Business Education, 2016
One of the fundamental drivers of the growing use of distance learning methods in modern business education has been the efficiency gains associated with this method of educational delivery. Distance methods benefit both students and educational institutions as they facilitate the processing of large volumes of learning material to overcome…
Descriptors: Online Courses, Student Attitudes, Efficiency, Student Evaluation of Teacher Performance
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Sudhir, Subin; Unnithan, Anandakuttan B. – e-Journal of Business Education and Scholarship of Teaching, 2018
The case study is a very popular pedagogical tool in management education, especially in international business, marketing and strategy courses. Substantial literature exists about the effectiveness of case studies, but there is a lack of studies on empirical evaluation of their effectiveness in the classroom and subsequent contribution to…
Descriptors: Learner Engagement, Case Method (Teaching Technique), Business Administration Education, Student Attitudes
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Posavac, Steven S.; Posavac, Emil J. – Marketing Education Review, 2017
The authors describe the Pennies for Milk exercise, a participative classroom experience in which students generate a regression to the mean effect within the context of simulated household milk purchases. Regression to the mean is a ubiquitous threat for marketing researchers and managers but is often hard for students to understand. The Pennies…
Descriptors: Consumer Education, Simulation, Classroom Techniques, Class Activities
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Dommeyer, Curt J. – Journal of Education for Business, 2017
A quasiexperiment was conducted among marketing research students to determine the effects of lecture capturing (LC). One group of students (the LC group) was allowed access to video recordings of the class lectures whereas another group of students in a parallel class (the control group) was not given access to the recordings. When both groups…
Descriptors: Business Administration Education, Quasiexperimental Design, Student Research, Video Technology
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