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Keim, William A., Ed.; Keim, Marybelle C., Ed. – New Directions for Community Colleges, 1981
This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…
Descriptors: Community Colleges, Mass Media, Needs Assessment, Program Effectiveness
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Ramsey, Shirley, Ed. – Public Relations Review: A Journal of Research and Comment, 2002
This annotated bibliography presents an overview of journal articles and books published in 2001 on public relations that can be helpful to teachers and students as well as to practitioners and managers. This bibliography is subdivided into 40 categories including campaigns; consumer relations; community relations; corporate social responsibility;…
Descriptors: Administration, Annotated Bibliographies, Ethics, Higher Education
Wolfbein, Seymour L. – VRI Monograph, 1988
Three states--California, Texas, and Florida--currently account for almost one-fourth of all the country's nonfarm jobs. The total number of jobs in these three states exceeds the total employment in 30 other states put together. These economic changes have had a very direct effect on the geographic distribution of the country's population, which…
Descriptors: Demography, Economic Development, Economic Factors, Employment Patterns
Hughes, Maria; Gray, Sue – FE Matters, 1998
In 1996, small and medium-sized enterprises constituted 99% of all businesses in the United Kingdom in all but the electricity, gas, and water supply sector, providing 46% of nongovernment employment. SMEs' concern with day-to-day demands leaves them with limited time and resources to consider their training needs. Although providing support and…
Descriptors: Adult Education, Adult Learning, Case Studies, Delivery Systems
Hutchins, Sally, Ed. – ACCT Trustee Quarterly, 1984
These four issues of "ACCT Trustee Quarterly" contain articles on topics of current concern to community college trustees. The first issue contains articles on high technology, humanistic management, a legislative history of the "Apple" Bill, trustee-president relations, educational quality, part-time instructors, and health promotion through…
Descriptors: Administrative Policy, Board Administrator Relationship, College Administration, College Role
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Daniel, Clifton Truman, Ed.; Hastings, Janel Henriksen, Ed. – New Directions for Community Colleges, 2000
This edition of New Directions for Community Colleges describes current relationships between two-year colleges and the media across the country. The issue addresses three themes: the history of community colleges' relationships with press members; media's relationships with community college practitioners; and strategic college marketing through…
Descriptors: Community Colleges, Educational Cooperation, Institutional Advancement, Institutional Cooperation
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Staton, Jana, Ed.; And Others – Dialogue, 1986
These four issues of a bulletin on the use of dialogue journals in foreign language teaching include these articles: "Dialogue Journals and Reading Comprehension"; "Secret Messages: Dialogue Journals as a Reading Event"; "The Teacher's Writing as Text"; "Using Dialogue Journals in Reading Classes";…
Descriptors: Adult Basic Education, Classroom Communication, Classroom Techniques, Computer Software
Silver, Rosalind, Ed.; Thoman, Elizabeth, Ed. – Media & Values, 1991
This issue of "Media & Values" provides essays and teaching ideas for addressing the influence of the media in society and the growing incidence of addiction. Articles in this issue include: (1) "Culture of Addiction" (Rosalind Silver); (2) "Crack and the Box" (Pete Hamill); (3) "When It Comes to Drugs, Beware the Censor's Fix" (David Musto); (4)…
Descriptors: Advertising, Alcohol Education, Antisocial Behavior, Critical Viewing
Fullen, James, Ed. – OATYC Journal, 1989
"OATYC Journal," which is published by the Ohio Association of Two-Year Colleges, is designed as a forum for the exchange of concepts, methods, and findings relevant to the two-year college classroom. Along with commentaries and letters of reaction from the readership, the two issues of volume XIV contain: (1) "Focus: Edison State…
Descriptors: Academic Failure, College Administration, College Athletics, College Faculty
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Hiebert, Ray E., Ed. – Public Relations Review: A Journal of Research and Comment, 2000
This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. Categories for this 2000 edition correspond to knowledge needed by public relations undergraduate majors, as determined in a study conducted by the 1999 Commission…
Descriptors: Administration, Annotated Bibliographies, Ethics, Higher Education
Stare, Russell K., Ed. – Prevention Forum, 1994
This issue of the newsletter "Prevention Forum" focuses on smoking among adolescents. The articles are as follows: (1) "Where There's Smoke--Will Prevention Put Out the Fire?" (Joanne Burgess), an overview of the Surgeon General's report "Preventing Tobacco Use among Young People," including interviews with prevention…
Descriptors: Adolescents, Advertising, Age Differences, Child Health
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Ramsey, Shirley, Ed. – Public Relations Review: A Journal of Research and Comment, 2001
This annotated bibliography presents an overview of journal articles and books published in 2000 on public relations that can be helpful to teachers and students as well as to practitioners and managers. This bibliography is subdivided into 29 categories including campaigns; community relations; corporate image; education; employee relations;…
Descriptors: Administration, Annotated Bibliographies, Higher Education, Marketing