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Johnson, David W. – 1985
This learning unit on supervisors and marketing is one in the Choice Series, a self-learning development program for supervisors. Purpose stated for the approximately eight-hour-long unit is to enable the supervisor to understand the nature of marketing both to the organization and to the individual in it, understand how customer needs are met by…
Descriptors: Adult Education, Behavioral Objectives, Consumer Economics, Learning Activities
Godsall, R. A. – Training Officer, 1974
A management simulation course has been designed by Dunchurch Industrial Staff College (DISC) that is management oriented rather than marketing oriented. The computer assisted program has been successful in allowing managers to experience immediately the effects of their decisions and also to experience each other's jobs and problems. (DS)
Descriptors: Administrator Education, Computer Assisted Instruction, Course, Foreign Countries
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van der Ploeg, Piet – History of Education, 2014
In the Netherlands there are 400 Dalton schools, while Dalton education has all but disappeared elsewhere, including in its country of origin: the USA. Following a brief period in the 1920s in which it enjoyed strong international interest, it disappeared from the scene. How can it be that the Dalton Plan still exists only in the Netherlands? This…
Descriptors: Foreign Countries, Comparative Education, Progressive Education, Educational History
Elebash, Camille – 1984
The 1983 British general election saw greater use than ever before in that country of sophisticated marketing research and techniques in the promotion of a party (the Conservatives) and a personality (Margaret Thatcher). With the help of an outside advertising agency, the Conservative Central Office had more marketing expertise than ever before,…
Descriptors: Advertising, Elections, Foreign Countries, Journalism
Peer reviewed Peer reviewed
Shain, Farzana; Gleeson, Denis – Journal of Education Policy, 1999
Examines effects of further-education (FE) management changes, following Britain's Further and Higher Education Act, on FE teachers' work environment. Definitions of what constitutes a good lecturer are changing, via mediation of managerialist discourses stressing flexibility, reliability, and competence. Patterns of deprofessionalization…
Descriptors: Administrative Organization, College Faculty, Competition, Definitions
Peer reviewed Peer reviewed
Doyle, Peter; Lynch, James E. – Higher Education Review, 1976
The effects of the changing economic and social environment of universities are examined. It is suggested that the next decade will be one of increasing competition between universities and between them and the non-university sector of higher education. Universities will become more market-oriented and more responsive to consumer-students. (LBH)
Descriptors: Administration, College Administration, Consumer Economics, Decision Making
Penn, Roger; Holt, Richard – 2000
"Creative business services" have grown rapidly in Great Britain and are important in terms of their impact on the economy, including their contribution to international trade. They have helped and been boosted by such business changes as privatization, spread of information technology (IT), and contracting out of services. The sectors…
Descriptors: Adult Education, Advertising, Business Administration, Business Education