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Tokosh, Joe – Geography Teacher, 2017
Teaching approaches in economic geography traditionally cover the effects of deindustrialization on the landscape but offer less insight into the development of services as a prominent sector, because of the longer histories of manufacturing and industrial economies (Moore and Hunt 2016). Incorporating services into economic geography curricula…
Descriptors: Geography, Geography Instruction, Lesson Plans, Class Activities
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Planken, Brigitte; van Meurs, Frank; Radlinska, Ania – English for Specific Purposes, 2010
English has come to be widely used for the specific purpose of advertising to reach international target groups in various countries. However, few studies to date have investigated the use--and effects of--English in advertising in Eastern European countries. This study investigated the effect of English in advertisements from Polish glossy…
Descriptors: Advertising, Business Communication, Purchasing, Foreign Countries
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Zimmer, Robert J.; And Others – Journal of Teaching in International Business, 1996
A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing.…
Descriptors: Business Administration Education, College Faculty, Educational Strategies, Higher Education
Mauldin, Candice – Online Submission, 2011
The purpose of this lesson plan is to introduce the importance of social media and the Internet on public relations and marketing. The lesson describes the new rules for public relations versus the old rules. It is a more in depth look at how, and why, to use blogging, social media, and the Internet for promoting a company and appealing to buyers.…
Descriptors: Social Networks, Internet, Public Relations, Marketing
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Saber, Jane Lee; Johnson, Richard D. – Journal of Marketing Education, 2008
The effectiveness of using verbal repetition and first-letter acronyms to teach a common marketing framework was examined in two experiments. In Experiment 1, 345 undergraduate students were exposed to the framework using one of four conditions: control, verbal repetition, acronym, and verbal repetition plus acronym in a traditional learning…
Descriptors: Active Learning, Conventional Instruction, Repetition, Verbal Communication
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Rhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
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Li, Elton; Stoecker, Arthur – Journal of Economic Education, 1995
Describes a computer software program where students define alternative policy sets and compare their effects on the welfare of consumers, producers, and the public sector. Policy sets may be a single tax or quota or a mix of taxes, subsidies, and/or price supports implemented in the marketing chain. (MJP)
Descriptors: Competition, Computer Assisted Instruction, Computer Oriented Programs, Computer Software
Virginia State Dept. of Education, Richmond. – 1984
This teacher's guide is designed for use in a one-semester course to provide marketing and distributive education students with the skills necessary to open a marketing business. Included in the guide are a task list, a suggested teaching sequence, and a series of nine instructional units. The following topics are addressed in the individual…
Descriptors: Behavioral Objectives, Business Administration, Business Education, Business Responsibility
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on marketing analysis in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 3 of learning--starting and…
Descriptors: Administrators, Behavioral Objectives, Business Administration, Business Education
Bourque, Janet; And Others – 1983
This curriculum is designed to serve as a guide for use by teachers conducting a course in crafts sewing as a business. Covered in the individual units of the course are the following topics: business skills (law, finance, insurance, and computer use); psychology and ethics (the effect of business on home and family, and ethical and effective…
Descriptors: Business Administration, Business Skills, Craft Workers, Entrepreneurship
Substance Abuse and Mental Health Services Administration (DHHS/PHS), Rockville, MD. Center for Substance Abuse Prevention. – 1997
This curriculum guide for educators, youth group leaders, and health professionals provides materials for teaching young people to critically evaluate the media which influences them, with particular reference to alcohol and tobacco use. Part 1, "Youth, Media, Tobacco, Alcohol," presents background facts and concepts. The relationship of…
Descriptors: Adolescents, Critical Thinking, Drinking, Mass Media Effects
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on pricing strategy in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding…
Descriptors: Behavioral Objectives, Business Education, Competency Based Education, Competition
Riley, Connee; And Others – 1985
This instructional unit is intended to assist teachers in helping students learn to use electronic spreadsheets. The 11 learning activities included, all of which are designed for use in conjunction with Multiplan Spreadsheet Software, are arranged in order of increasing difficulty. An effort has been made to include problems applicable to each of…
Descriptors: Accounting, Basic Business Education, Behavioral Objectives, Business Administration
Wells, Judith A.; And Others – 1990
These student and instructor materials for a one-semester course intended for high school juniors and seniors teach the following 24 lessons: (1) the scope and development of greenhouse production; (2) the economic importance of greenhouse crops; (3) careers in greenhouse operation and management; (4) greenhouse parts, structures, and coverings;…
Descriptors: Administration, Business Skills, Climate Control, Competency Based Education
Gagnon, Dean P.; Keith, Kevin A. – 1988
This guide provides procedures and information to assist local educators in improving or developing contemporary, comprehensive curricula in the field of agriculture education. Section 1 introduces seven agricultural employment clusters that the guide explores to show how rapidly career opportunities have expanded. Section 2 describes a process to…
Descriptors: Advisory Committees, Agribusiness, Agricultural Education, Agricultural Occupations
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