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Yeager, Joseph; Sommer, Linda – Qualitative Report, 2007
Written and spoken language contains inherent mechanisms driving motivation. Accessing and modifying psycholinguistic mechanisms, links language frames to changes in behavior within the context of motivational profiling. For example, holding an object like an imported apple feels safe until one is informed it was grown in a toxic waste dump.…
Descriptors: Language Processing, Research Tools, Qualitative Research, Language Research
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Yeager, Joseph; Sommer, Linda – Qualitative Report, 2007
Combining psycholinguistic technologies and systems analysis created advances in motivational profiling and numerous new behavioral engineering applications. These advances leapfrog many mainstream statistical research methods, producing superior research results via cause-effect language mechanisms. Entire industries explore motives ranging from…
Descriptors: Research Tools, Qualitative Research, Language Research, Systems Analysis
Sego, Trina – 1993
Advocates of social marketing in the 1970s rarely went beyond discussion of the marketing 4Ps (product, place, promotion, and price) and their application to case studies. After two decades of research on social marketing, some misunderstanding of the approach persists, and a substantial theoretical base for social marketing has not been…
Descriptors: Case Studies, Communication Research, Ethics, Higher Education
Acker, Jon Charles; Hughes, William W.; Fendley, William R., Jr. – Online Submission, 2004
Alabama's primary competitor in recruiting is in-state rival Auburn University which lures away roughly one in eight of UA's admitted students. Two factors stand above all others in attracting students to UA--academic reputation and social activities reputation. Factors following distantly are a visit to the UA campus, financial assistance and the…
Descriptors: College Bound Students, College Choice, Student Recruitment, Enrollment Management
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Li, Elton; Stoecker, Arthur – Journal of Economic Education, 1995
Describes a computer software program where students define alternative policy sets and compare their effects on the welfare of consumers, producers, and the public sector. Policy sets may be a single tax or quota or a mix of taxes, subsidies, and/or price supports implemented in the marketing chain. (MJP)
Descriptors: Competition, Computer Assisted Instruction, Computer Oriented Programs, Computer Software
Long, Sarah P. – 1986
This study considers the theories of impulse buying in an examination of the effects on circulation of library books when books are displayed face front (with all or most of the book jacket showing) as opposed to spine front. Reviews of the literature on consumer behavior and on library displays support the hypothesis of this study, i.e., that…
Descriptors: Analysis of Variance, Hypothesis Testing, Improvement, Library Circulation
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Harris, Susan C. – Information Services and Use, 1985
Discusses the theoretical basis for integration of information functions and communication functions, the relevance of this integration in the scientific information cycle, and its positive effect on commodity research networks. The application of this theory is described using three commodity programs of the Centro Internacional de Agricultura…
Descriptors: Agricultural Personnel, Delivery Systems, Developing Nations, Foreign Countries
Boyd, Vivian; And Others – 1988
Because the failure rate for Math 110 (a college algebra course for non-science/technology-oriented majors at the University of Maryland) was so high, it was decided to offer selected registrants the opportunity to take a free refresher workshop series to improve their mathematics skills before they took the course. In summer 1985, 809 students…
Descriptors: Algebra, College Mathematics, Higher Education, Mathematics Instruction
The following 14 papers, with abstracts and references, are compiled in this conference proceedings: "Exploring the Roles and Duties of Vocational Special Needs Educators" (Melanie Fagert); "Professional Competencies for Provisionally Licensed Career and Technical Education Teachers in Virginia" (Betty Heath-Camp, Daisy L.…
Descriptors: Academic Aspiration, Agricultural Education, Apprenticeships, Auto Mechanics