This annotated bibliography of 76 citations and abstracts focuses on communication with, by, and about the elderly. Publications span the period from 1949 to 1987. References to convention papers and materials that have not been published have been included only if available through the ERIC Document Reproduction Service or a similar organization.…

Examines the effects of selected antecedent variables and communication processes on the consumer behavior of the elderly. Results suggest that the mass media and the family may be instrumental in reinforcing or developing traditional sex-role stereotypes among the elderly, whereas consumer education may help them filter puffery in advertisements.…

A college level unit which investigates stereotypes of aging in the United States is described. The three-class unit serves as an introduction to the study of social gerontology. Its purpose is to address issues of negative stereotypes of old age reinforced by the media and by our cultural roots; the lack of knowledge about the normal changes that…

Reports briefly on research concerning (1) network television coverage of the Iranian hostage crisis, (2) puffery and readership of magazine advertisements, (3) television role models and anticipated social interaction, (4) portrayals of the elderly in magazine advertisements, and (5) British broadcast coverage of the Soviet invasion of…

This article focuses on psychosocial barriers to sexual health and their implications on the design and delivery of mass media-based public health campaigns. A family planning campaign that attempted to address barriers to seeking sexual health information and services by promoting positive attitudes toward couple's communication about sexual…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 10 titles deal with the following topics: (1) how speech acts in advertisements relate to the purpose of selling merchandise; (2) the use and evaluation of accounts in problematic episodes; (3) rhetoric as a way of knowing; (4)…

These proceedings contain the texts of nine presentations delivered at a conference on removing barriers to the adult learner through marketing, management, and programing. Included in the volume are the following papers: "Faculty Perceptions of Adult Learners, Off-Campus Credit Programs, and Teaching Strategies," by Diane…