Descriptor
| Advertising | 1 |
| Childhood Attitudes | 1 |
| Commercial Television | 1 |
| Mass Media | 1 |
| Mass Media Effects | 1 |
| Television Commercials | 1 |
| Television Research | 1 |
Source
| Communication Research | 1 |
Author
| Kunkel, Dale | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedKunkel, Dale – Communication Research, 1988
Indicates that (1) both younger (four-five years) and older (seven-eight years) children were significantly less likely to discriminate commercial from program content when the host-selling format was viewed, and (2) older children are more favorably influenced by the same commercial content when it is seen in a host-selling presentation than in a…
Descriptors: Advertising, Childhood Attitudes, Commercial Television, Mass Media
