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Direct linkLee, Byoungkwan; Kim, Bong-Chul; Han, Sangpil – International Journal of Aging and Human Development, 2006
A cross-cultural content analysis of 2,295 prime-time television ads--859 ads from the United States and 1,436 ads from South Korea--was conducted to examine the differences in the portrayal of older people between U.S. and Korean ads. In two countries, the underrepresentation of older people in ads was found in terms of proportions of the actual…
Descriptors: Older Adults, Television, Content Analysis, Disproportionate Representation
