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Kim, Young Kyu; Yim, Mark Yi-Cheon – Applied Cognitive Psychology, 2018
Two studies are conducted to test how consumers respond differently in feeling nostalgic depending on age and gender. Study 1 uses narrative writing tasks to empirically test the effect of nostalgic versus nonnostalgic feelings on youthfulness by age and gender. To increase the external validity of our findings in Study 1, Study 2 replicates it…
Descriptors: Marketing, Gender Differences, Writing (Composition), Task Analysis