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Macklin, M. Carole, Ed.; Carlson, Les, Ed. – 1999
This book presents cutting-edge research designed to stimulate and inform the debate over advertising to the children's market and the effects such advertising has on children. Perspectives are organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront…
Descriptors: Adolescents, Advertising, Childhood Attitudes, Children
