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Direct linkIckes, Melinda J.; Butler, Karen; Wiggins, Amanda T.; Kercsmar, Sarah; Kay Rayens, Mary; Hahn, Ellen J. – Journal of American College Health, 2020
Objective: Examine receptivity and motivation to use/quit tobacco among college students after viewing Truth ads. Participants: Random sample of 10,000 college students invited to complete online survey February 2016 (8.5% response rate). Methods: Quasi-experimental. Participants (N = 854) watched four ads and answered survey items for each ad.…
Descriptors: Ethics, College Students, Student Attitudes, Smoking
