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Download full textERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1982
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 32 titles discuss a variety of topics, including the following: (1) the elderly audience for religious broadcasting; (2) response to television advertising of directly marketed products; (3) the effectiveness of documentary film…
Descriptors: Advertising, Annotated Bibliographies, Attitude Change, Communication Research
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1984
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 37 titles deal with a variety of topics, including the following: (1) the role of television in the lives of older homebound individuals; (2) radio wars between Cuba and the United States; (3) the relationship between…
Descriptors: Advertising, Annotated Bibliographies, Doctoral Dissertations, Educational Television
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1984
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 36 titles deal with a variety of topics, including the following: (1) content diversity in local television news; (2) advertising influences on consumers' use of evidence; (3) organized labor and the mass media; (4) feminist film…
Descriptors: Advertising, Annotated Bibliographies, Doctoral Dissertations, Feminism
Nyheim, Charlotte, Comp.; Smith-Hansgen, Sharon, Comp. – 1977
The selective bibliography contains over 1,000 citations of books, pamphlets, audiovisual materials, and teaching resources related to consumer education. It is designed not only for educators but also for individual consumers and members of consumer organizations. Contents are arranged by subject matter under ten general topics: consumer and the…
Descriptors: Adult Education, Audiovisual Aids, Bibliographies, Consumer Education
Office of Consumer Affairs, Washington, DC. – 1982
This bibliography, designed primarily for state and local consumer offices, includes 650 publications on a wide range of consumer affairs subjects. Topics include advertising, appliance purchase and repair, automobiles, how and where to complain, contracts, credit and banking, fraud, door-to-door sales, energy and utilities, financial planning and…
Descriptors: Advertising, Appliance Repair, Consumer Economics, Consumer Education
Virginia State Dept. of Agriculture and Consumer Services, Richmond, VA. – 1979
This document is an annotated bibliography of audio-visual aids in the field of consumer education, intended especially for use among low-income, elderly, and handicapped consumers. It was developed to aid consumer education program planners in finding audio-visual resources to enhance their presentations. Materials listed include 293 resources…
Descriptors: Adults, Advertising, Audiovisual Aids, Consumer Education
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1978
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 25 titles deal with a variety of topics, including the following: the nature of creativity in advertising communication; speech communication difficulties of international professors; rhetorical arguments regarding the…
Descriptors: Advertising, Androgyny, Annotated Bibliographies, Attitude Change
Goodman, R. Irwin – 1988
This annotated bibliography of 76 citations and abstracts focuses on communication with, by, and about the elderly. Publications span the period from 1949 to 1987. References to convention papers and materials that have not been published have been included only if available through the ERIC Document Reproduction Service or a similar organization.…
Descriptors: Advertising, Annotated Bibliographies, Interpersonal Communication, Mass Media
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1983
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 10 titles deal with the following topics: (1) how speech acts in advertisements relate to the purpose of selling merchandise; (2) the use and evaluation of accounts in problematic episodes; (3) rhetoric as a way of knowing; (4)…
Descriptors: Advertising, Annotated Bibliographies, Communication Research, Communication (Thought Transfer)
