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Perceived Informativeness of and Irritation with Local Advertising.
Peer reviewed Peer reviewed
Pasadeos, Yorgo – Journalism Quarterly, 1990
Surveys mall shoppers to determine the relative informativeness of retail advertising. Finds that newspaper advertisements are considered the most informative with radio commercials next and television commercials least. Finds that newspaper ads are more irritating than radio or television advertising. Finds older and wealthier shoppers more…
Descriptors: Advertising, Mass Media Effects, Newspapers, Radio
Perception of Public Service Advertising: Source, message and Receiver Effects
Peer reviewed Peer reviewed
Lynn, Jerry R. – Journalism Quarterly, 1973
Shows attitudes toward advertisements are positive, awareness of the Advertising Council is low, and message retention is poorer among older persons than younger persons. (RB)
Descriptors: Advertising, Communication (Thought Transfer), Higher Education, Journalism
Facial Expressions in Magazine Ads: A Cross-Cultural Comparison.
Peer reviewed Peer reviewed
Choe, Jae-Hyun; And Others – Journalism Quarterly, 1986
Concludes that models in American magazine ads are older than those in Korean ads and are more likely to be smiling. (FL)
Descriptors: Advertising, Comparative Analysis, Cross Cultural Studies, Cultural Awareness
Research in Brief.
Peer reviewed Peer reviewed
Journalism Quarterly, 1982
Reports briefly on research concerning (1) network television coverage of the Iranian hostage crisis, (2) puffery and readership of magazine advertisements, (3) television role models and anticipated social interaction, (4) portrayals of the elderly in magazine advertisements, and (5) British broadcast coverage of the Soviet invasion of…
Descriptors: Advertising, Content Analysis, Elementary Secondary Education, Foreign Countries